Digital Marketing Manager - FX/CFDs

ThinkMarkets
Johannesburg
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Commercial skills","Analytical skills","Stakeholder management","Communication skills","Data-driven decision making"]

Own data-led digital marketing for South Africa, driving client acquisition, activation, and retention across performance and brand channels. Build localized campaigns that strengthen ThinkMarkets’ FX/CFD and online trading presence while aligning with global brand standards. Manage marketing roadmap, budgeting, analytics, and reporting, partnering with global teams and agencies. Ensure marketing activity meets FSCA financial promotion and POPIA compliance requirements while optimizing with attribution, dashboards, and experimentation.

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FursaFursa
ThinkMarkets
ThinkMarkets
17 hours ago

Digital Marketing Manager - FX/CFDs

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own data-led digital marketing for South Africa, driving client acquisition, activation, and retention across performance and brand channels. Build localized campaigns that strengthen ThinkMarkets’ FX/CFD and online trading presence while aligning with global brand standards. Manage marketing roadmap, budgeting, analytics, and reporting, partnering with global teams and agencies. Ensure marketing activity meets FSCA financial promotion and POPIA compliance requirements while optimizing with attribution, dashboards, and experimentation.
Location: Johannesburg
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute South Africa’s digital marketing strategy aligned to global objectives and regional targets.
  • •Drive data-driven client acquisition, activation, and retention across digital channels.
  • •Own regional marketing roadmap, campaign calendar, and performance reporting for alignment with global stakeholders.
  • •Manage campaign performance optimization using analytics, attribution, audience insights, experimentation, and KPIs (CPA, CAC, ROAS, LTV, retention, ROI).
  • •Lead brand and PR/local market initiatives, coordinating PR, events, partnerships, agencies, and ensuring compliance with FSCA and POPIA requirements.

Key Requirements

  • •5+ years digital marketing experience in fintech, financial services, online trading, FX/CFD, or retail investing.
  • •Bachelor's degree in Marketing, Business, Communications, or a related field.
  • •Proven track record driving customer acquisition, growth, and brand performance.
  • •Strong understanding of performance marketing, CRM/lifecycle marketing, CRO, attribution, and analytics.
  • •Hands-on experience with GA4, Google Tag Manager, CRM platforms, and marketing analytics tools.
Experience:5+ yearsFintechFinancial servicesOnline tradingFX/CFDsRetail investing
Education:Bachelor's in Marketing, Business, Communications (or related field)
Skills:Commercial skillsAnalytical skillsStakeholder managementCommunication skillsData-driven decision making
Languages:English
Tech Stack:GA4Google Tag ManagerCRMAttribution modelsMarketing analytics toolsDashboards

Company Brief

ThinkMarkets
Online brokerage offering forex and CFD trading across currencies, indices, commodities, shares and cryptocurrencies. Provides MetaTrader platforms, proprietary trading tools, educational resources and multi-jurisdictional regulated services for retail and institutional clients.
Industry: Trading Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Melbourne, Australia
Founded: 2010
WebsiteLinkedIn