Senior Marketing Specialist – Ad Operations

Ally Financial
Charlotte
Workplace: HybridFull timeUSD 70,000 - 120,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: high_schoolSkills: ["Attention to detail","Process orientation","Communication","Multi-tasking","Problem-solving/troubleshooting"]

Lead execution of paid digital media campaigns, including tagging, tracking, audience verification, data capture strategy, and media technology to ensure timely, accurate ad delivery. Serve as a liaison across paid media, planning/buying, analytics, creative partners, and measurement vendors. Manage ad trafficking in a third-party ad-serving platform, build tracking components for advanced measurement, and run daily QA/troubleshooting for on-site tracking implementations.

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Ally Financial
Ally Financial
3 days ago

Senior Marketing Specialist – Ad Operations

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Job Summary

Lead execution of paid digital media campaigns, including tagging, tracking, audience verification, data capture strategy, and media technology to ensure timely, accurate ad delivery. Serve as a liaison across paid media, planning/buying, analytics, creative partners, and measurement vendors. Manage ad trafficking in a third-party ad-serving platform, build tracking components for advanced measurement, and run daily QA/troubleshooting for on-site tracking implementations.
Location: Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Act as liaison between paid media strategy/planning/buying teams, creative partners, analytics teams, and external parties on campaign planning, tracking, scheduling, and delivery.
  • •Support paid digital media trafficking by structuring and maintaining media placements, creative assignments, and ad rotations in a third-party ad-serving platform.
  • •Organize and distribute ad tags and creative assets to media partners.
  • •Generate, append, and manage tracking components for advanced measurement (e.g., brand lift surveys, audience activation, verification).
  • •Perform daily QA and timely troubleshooting for media placements and tagging, including vendor pixels/floodlights for on-site tracking implementations.

Pay and Benefits

Salary: USD 70,000 - 120,000 annually
Perks:Health InsuranceDentalVision401kEquity

Key Requirements

  • •3+ years of experience in ad operations/trafficking paid digital media buys and managing campaign execution (client, agency, or digital industry).
  • •High School Diploma or GED equivalent.
  • •Experience with third-party ad verification and survey partners (e.g., Integral Ad Science, DoubleVerify, Kantar).
  • •Experience with mobile app tracking solutions (e.g., Kochava, Appsflyer, Adjust).
  • •Hands-on proficiency with Google Campaign Manager 360 third-party ad serving platform.
Experience:3+ yearsDigital mediaAd operationsPaid media
Education:High School
Skills:Attention to detailProcess orientationCommunicationMulti-taskingProblem-solving/troubleshooting
Tech Stack:Google Campaign Manager 360Ad serving platformsThird-party ad verificationIntegral Ad ScienceDoubleVerifyKantarMobile app trackingKochavaAppsflyerAdjustAudience verificationTracking tagsFloodlightsVendor pixelsDSPsAd servers

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Ally Financial
Provides digital banking, auto financing, and mortgage lending services for consumers and businesses. Ally Financial is known for its online-first banking platform and broad suite of financial products.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Detroit, United States
Founded: 1919
WebsiteLinkedIn