Creative Strategist, Growth Marketing, Milan (12-Month Contract)

Canva
Milan
Workplace: HybridContractFunction: Marketing & GrowthSkills: ["Self-directed","Collaborative","Data-driven","Ownership","Growth mindset"]

Drive Canva’s creative performance engine for Italy by owning the full creative cycle—from research and briefing through production, editing, and analysis. Analyze dashboards to identify winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments with analytics teams. Lead organic and paid social creative strategy across Meta, TikTok, Instagram, and emerging platforms, while ensuring UGC localisation and conversion-focused CRO initiatives.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Canva
Canva
1 month ago

Creative Strategist, Growth Marketing, Milan (12-Month Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Drive Canva’s creative performance engine for Italy by owning the full creative cycle—from research and briefing through production, editing, and analysis. Analyze dashboards to identify winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments with analytics teams. Lead organic and paid social creative strategy across Meta, TikTok, Instagram, and emerging platforms, while ensuring UGC localisation and conversion-focused CRO initiatives.
Location: Milan
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the creative flywheel end-to-end (research, briefing, production, editing, and analysis) and run sprint cycles with regional and global teams.
  • •Analyze and optimize performance using dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments.
  • •Own organic and paid social creative strategy for Italian audiences across Meta, TikTok, Instagram, and emerging platforms.
  • •Brief and review UGC and localisation work to ensure creator content is on-brand, platform-optimized, and culturally aligned.
  • •Partner with in-house and agency teams and contribute to CRO initiatives to improve acquisition journey conversion.

Key Requirements

  • •Hands-on experience in creative strategy or performance marketing, especially paid and organic social.
  • •Deep understanding of platform-native formats and the ability to test, learn, and scale creative.
  • •Confidence using performance dashboards, data tools, and measurement frameworks (including MMM and attribution).
  • •Genuine, deep knowledge of the Italian market and fluency in Italian and English.
  • •Experience briefing and iterating creative in cross-functional sprints.
Experience:Growth marketingPaid socialOrganic social
Skills:Self-directedCollaborativeData-drivenOwnershipGrowth mindset
Languages:ItalianEnglish
Tech Stack:MetaTikTokInstagramYouTubeDashboardsAttributionMMM

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor