Senior Trade Marketing Manager

Pernod Ricard
Seoul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Project management","Budget management","Communication","Negotiation","Cross-functional collaboration"]

Develop and implement trade marketing strategies and by-channel development plans to achieve sales, market share, and L3F targets. Partner with Brand and Sales teams to design, execute, and optimize on- and off-trade promotional and activation plans, manage L3F merchandising/POS plans, and support push&pull programs. Lead customer relationship development for brand activation and events, manage spend vs. budget, coordinate agencies and suppliers, and analyze market opportunities and threats using competitive and customer data.

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FursaFursa
Pernod Ricard
Pernod Ricard
8 hours ago

Senior Trade Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Develop and implement trade marketing strategies and by-channel development plans to achieve sales, market share, and L3F targets. Partner with Brand and Sales teams to design, execute, and optimize on- and off-trade promotional and activation plans, manage L3F merchandising/POS plans, and support push&pull programs. Lead customer relationship development for brand activation and events, manage spend vs. budget, coordinate agencies and suppliers, and analyze market opportunities and threats using competitive and customer data.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement trade marketing strategies and by-channel development plans aligned to sales, market share, and L3F targets.
  • •Participate in strategic planning and annual budget to design promotional and activation plans across on- and off-channel, aligned to corporate global strategy.
  • •Manage L3F planning (merchandising and POS), coordinate with Brand team on execution, and support Sales with push activities including promotions, depletions programs, and L3F plans.
  • •Lead trade marketing activation and plan/execute push&pull programs; develop customer relationships and support sales negotiations on L3F and promotions.
  • •Analyze market opportunities/threats using promotion/activation and L3F data, coordinate agencies and suppliers for below-the-line materials, and monitor trade spend vs. budget with compliance to corporate policies.

Key Requirements

  • •10+ years of experience in trade marketing, channel marketing, or commercial marketing.
  • •Experience in FMCG/spirits/premium consumer goods.
  • •Proven experience in trade activation, L3F (merchandising & POS), and promotional planning across on- and off-trade channels.
  • •Strong understanding of sales channels and customer dynamics.
  • •Fluent in Korean and business-level English; strong cross-functional collaboration with Sales, Brand Marketing, and Finance.
Experience:10+ yearsFMCGSpiritsPremium consumer goods
Skills:Project managementBudget managementCommunicationNegotiationCross-functional collaboration
Languages:KoreanEnglish

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn