TikTok Shop - Product Operation Manager, Brand Operations GTM

TikTok
Seattle
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical thinking","Problem-solving","Project management","Strategic planning"]

Lead TikTok Shop certification programs for the U.S. market by translating global strategy into clear standards for merchant vetting and evaluation. You’ll research consumer and merchant needs, define “Top-Tier Store” criteria, build an NPS feedback loop, and roll out GTM rules across categories. Partner with Product and Strategy teams to optimize the certification ecosystem, improve consumer trust, and ensure internal and external stakeholders successfully complete the process.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - Product Operation Manager, Brand Operations GTM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Lead TikTok Shop certification programs for the U.S. market by translating global strategy into clear standards for merchant vetting and evaluation. You’ll research consumer and merchant needs, define “Top-Tier Store” criteria, build an NPS feedback loop, and roll out GTM rules across categories. Partner with Product and Strategy teams to optimize the certification ecosystem, improve consumer trust, and ensure internal and external stakeholders successfully complete the process.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Conduct deep-dive research into the U.S. consumer and merchant landscape to identify certification needs.
  • •Define and refine the “TTS Top-Tier Store” criteria and translate vision into actionable merchant vetting rules.
  • •Establish an NPS feedback loop and use insights to continuously optimize the certification program.
  • •Lead GTM rule rollout across industry categories and advocate for standards with internal teams and external merchants.
  • •Analyze certification effectiveness and partner with Product and Strategy teams to iterate rules that build consumer trust.

Key Requirements

  • •3+ years of experience in strategy operations or a related field.
  • •Bachelor's degree or equivalent experience.
  • •Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
  • •Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance.
  • •Comfort operating in a U.S. commerce context, including merchant operation logic and consumer behavior.
Experience:3+ years
Education:Bachelor's
Skills:Analytical thinkingProblem-solvingProject managementStrategic planning

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn