Principal Product Marketing Manager

Synthesia
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Writing","Communication","Collaboration","Presentation","Strategic thinking"]

Lead positioning and go-to-market for Synthesia’s studio and video creation experience, owning core launches from ideation to enablement. Partner with Product, Engineering, Sales, and Customer teams to shape the narrative, drive adoption, and differentiate Synthesia in a competitive B2B SaaS market.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Synthesia
Synthesia
2 months ago

Principal Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead positioning and go-to-market for Synthesia’s studio and video creation experience, owning core launches from ideation to enablement. Partner with Product, Engineering, Sales, and Customer teams to shape the narrative, drive adoption, and differentiate Synthesia in a competitive B2B SaaS market.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead core product launches for the studio and video creation experience, owning positioning, messaging, and go-to-market execution with Product.
  • •Build the product narrative by developing an overarching story of Synthesia’s studio evolution and capabilities.
  • •Drive adoption and enablement by creating campaigns, assets, and sales collateral to move customers from awareness to active usage.
  • •Own competitive positioning and work with CI to differentiate Synthesia’s studio from alternatives.
  • •Collaborate on product strategy by providing GTM input on launch readiness, pricing, packaging, and roadmap priorities.

Key Requirements

  • •8+ years in the B2B SaaS industry, with 5+ years in product marketing at B2B companies; multi-product experience is a plus.
  • •Strong writing ability for positioning, messaging, one-pagers, and decks with a clear point of view.
  • •Deep understanding of the sales cycle and experience building enablement tools that teams actually use.
  • •Proven track record shipping launches that drive sales velocity, customer adoption, or expansion.
  • •Ability to move quickly with the product, balancing speed and usefulness to deliver 60-70% solutions that can be refined later.
Experience:B2B SaaSEnterprise softwareProduct marketing
Skills:WritingCommunicationCollaborationPresentationStrategic thinking
Languages:English

Company Brief

Synthesia
Provides an AI video generation platform that creates realistic synthetic presenters and video content from text, enabling enterprises to produce scalable training, marketing, and communications videos without cameras or actors.
Industry: AI & Machine Learning
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: London, United Kingdom
Founded: 2017
WebsiteLinkedIn