Senior Manager - Shopper Marketing

Diageo
Gurugram
Full timeFunction: Marketing & GrowthExperience: 6-10 yearsEducation: mastersSkills: ["Creative thinking","Agency management","Project management","Cross-functional communication","Budget management"]

Lead Shopper Marketing strategy and execution for premium drinks brands in Diageo’s head-office Shopper Marketing team. Own store-ready mechanics and assets aligned to annual brand and cluster activation plans using Stop, Engage and Land (SEL) principles. Partner with Brand Marketing, Regional Customer Marketing, and a Shopper Marketing Agency to translate shopper insights into data-backed growth driver recommendations, manage projects and budgets, track performance, and drive continuous learning through market visits.

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Diageo
Diageo
1 day ago

Senior Manager - Shopper Marketing

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Last checked: 6 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead Shopper Marketing strategy and execution for premium drinks brands in Diageo’s head-office Shopper Marketing team. Own store-ready mechanics and assets aligned to annual brand and cluster activation plans using Stop, Engage and Land (SEL) principles. Partner with Brand Marketing, Regional Customer Marketing, and a Shopper Marketing Agency to translate shopper insights into data-backed growth driver recommendations, manage projects and budgets, track performance, and drive continuous learning through market visits.
Location: Gurugram
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop shopper/consumer insights into actionable, data-backed brand-level recommendations and growth driver plans.
  • •Lead creative mechanics and assets with a Shopper Marketing Agency, owning briefs, creative direction, and quality through store-ready delivery.
  • •Partner cross-functionally to balance brand and cluster needs, incorporating cluster-specific requirements for compliant execution across markets.
  • •Own project delivery accountability from agency briefing through cluster-ready asset dispatch, ensuring timelines, quality, and budget management.
  • •Oversee execution, track effectiveness of shopper marketing programs, and gather learnings via market visits to optimize future performance.

Key Requirements

  • •MBA in Sales & Marketing.
  • •6-10 years of experience, with more than 4 years in Marketing/Sales knowledge.
  • •Strong grasp of shopper and customer behaviour to translate insights into commercially grounded recommendations.
  • •Proven agency management skills, including briefing clearly and maintaining creative quality standards.
  • •Confident cross-functional communicator with structured budget management and ability to manage multiple projects to timelines for DIFOT execution.
Experience:6-10 years
Education:Master's
Skills:Creative thinkingAgency managementProject managementCross-functional communicationBudget management

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn