Marketing Manager, New Channels Strategy

DoorDash US
New York
Workplace: RemoteFull timeUSD 142,800 - 210,000Function: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Data-driven decision-making","Communication","Strategic thinking","Stakeholder management"]

Own the strategy and roadmap for DoorDash’s new channels portfolio, identifying, testing, and scaling net-new acquisition initiatives to drive incremental new customer and MAU growth. Lead build-out of an Influencer & Affiliate flagship bet, define creator recruitment and commission/content strategy, and partner cross-functionally with Engineering, MarTech, Analytics, Product, and Finance to create durable measurement and attribution (deeplinking, tracking, incrementality) and optimize incentives and budgets.

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DoorDash US
DoorDash US
3 days ago

Marketing Manager, New Channels Strategy

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Last checked: 16 hours agoStatus: Live

Job Summary

Own the strategy and roadmap for DoorDash’s new channels portfolio, identifying, testing, and scaling net-new acquisition initiatives to drive incremental new customer and MAU growth. Lead build-out of an Influencer & Affiliate flagship bet, define creator recruitment and commission/content strategy, and partner cross-functionally with Engineering, MarTech, Analytics, Product, and Finance to create durable measurement and attribution (deeplinking, tracking, incrementality) and optimize incentives and budgets.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the strategy and roadmap for a portfolio of new channel bets to drive incremental new customer and MAU growth.
  • •Lead the Influencer & Affiliate program build-out, including creator recruitment, onboarding, commission structure, and content strategy.
  • •Partner with Engineering, MarTech, and Analytics to build measurement and attribution infrastructure across new channel bets (deeplinking, tracking, incrementality).
  • •Design and evolve incentive and budget structures to balance efficiency goals with channel dynamics.
  • •Align new channel plans with priorities from Product, Engineering, Analytics, and Finance, and communicate performance, risks, and progress to senior leadership.

Pay and Benefits

Salary: USD 142,800 - 210,000
Perks:401kPaid ParentalWellness StipendCommuter BenefitsPaid LeaveHealth InsuranceDentalVision

Key Requirements

  • •Bachelor’s degree or higher; MBA is a plus.
  • •5+ years of experience in performance, growth, or lifecycle marketing, with a track record of identifying, testing, and scaling new channels from 0 to 1 (e.g., affiliate/influencer, SMS, or other emerging channels).
  • •Cross-functional collaboration and leadership across Product, CRM, paid media, creative, analytics, and finance teams.
  • •Strong ability to think like a GM, drive highly cross-functional projects, and communicate with consumers and external partners.
  • •Comfort making data-driven decisions under imperfect attribution; excellent verbal and written communication with senior stakeholders.
Experience:5+ yearsGrowth marketingPerformance marketingLifecycle marketing0-to-1Affiliate/influencerCRM
Education:Bachelor's
Skills:Cross-functional collaborationData-driven decision-makingCommunicationStrategic thinkingStakeholder management
Languages:English
Tech Stack:MarTechAnalyticsCRMDeeplinkingTrackingIncrementalitySMSInfluencerAffiliate

Company Brief

DoorDash US
On-demand logistics platform connecting consumers with local restaurants, grocers, and retailers for food delivery, pickup, and convenience services. Operates a marketplace and last-mile delivery network while offering tools and analytics for merchants and couriers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn