Sr. Creative Designer (Performance Marketing) - Static & Motion

Kraken
United States
Workplace: RemoteFull timeUSD 83,400 - 166,800 annuallyFunction: Marketing & GrowthSkills: ["Craft leadership","Copywriting","Speed","Attention to quality","Collaboration"]

Own paid static creative for Kraken Consumer across launches, campaigns, promotions, and always-on activity. Concept, cut, and ship performance video and cross-format ad sets for channels like Meta, TikTok, YouTube, LinkedIn, Reddit, and X. Use genAI for production when it accelerates quality, version and localize at scale, and turn test readouts into sharper next-round creative decisions.

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Kraken
Kraken
2 days ago

Sr. Creative Designer (Performance Marketing) - Static & Motion

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own paid static creative for Kraken Consumer across launches, campaigns, promotions, and always-on activity. Concept, cut, and ship performance video and cross-format ad sets for channels like Meta, TikTok, YouTube, LinkedIn, Reddit, and X. Use genAI for production when it accelerates quality, version and localize at scale, and turn test readouts into sharper next-round creative decisions.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own paid static creative for Kraken Consumer across product launches, campaigns, promotions, and always-on activity.
  • •Build cross-channel, platform-native creative for Meta, TikTok, YouTube, LinkedIn, Reddit, and X, aligning with each platform’s specs and native feel.
  • •Concept and cut performance video, shipping complete cross-format ad sets (e.g., 9:16 sound-on, plus static-adjacent 1:1 and 4:5).
  • •Produce AI-generated and AI-assisted video and imagery, choosing when AI is the fastest route to a great ad.
  • •Version and localize creative at scale across markets and languages, while partnering to get work approved and using performance readouts to iterate.

Pay and Benefits

Salary: USD 83,400 - 166,800 annually

Key Requirements

  • •5+ years creating performance creative in a high-volume in-house team or performance agency, ideally in fintech/crypto/gaming or another regulated category.
  • •A portfolio demonstrating paid static impact and results, including brief/objective, at least two or three full video cuts, and one AI-generated or AI-assisted piece with notes on tooling vs. your work.
  • •Strong layout, hierarchy, typography, and composition that work at thumbnail size and in multiple languages.
  • •Platform-native instincts across Meta, TikTok, and YouTube, including explaining why the same idea needs different builds per platform.
  • •High-level genAI video/image tool command and experience in structured creative testing programs (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS).
Experience:Performance creativeFintechCryptoGamingRegulated categories
Skills:Craft leadershipCopywritingSpeedAttention to qualityCollaboration
Tech Stack:FigmaAdobe After EffectsAdobe PremiereAdobe PhotoshopGenAIAI-generated videoAI-assisted videoMetaTikTokYouTubeLinkedInRedditXSound-on video

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
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Glassdoor: 4.2
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