Adidas

5 days ago

Manager Media & Consumer Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Lead adidas India’s consumer engagement strategy across paid media and owned channels, combining integrated media planning with CRM and adiClub Membership lifecycle marketing. Own campaign planning, optimization, and performance evaluation with a data-led test-and-learn mindset. Build audience segmentation frameworks, dashboards, and reporting to improve media effectiveness and membership KPIs. Partner across Brand Communications, Sports Marketing, Retail, eCommerce, Digital, Analytics, and Technology to deliver connected, measurable consumer touchpoints.

Location: Gurugram

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop integrated media strategies across top and mid-funnel campaigns aligned to brand and business priorities.
•Partner with media agencies to define audience strategy, channel mix, budget allocation, and campaign phasing across the annual marketing calendar.
•Own CRM strategy and execution across Email, Push Notifications, SMS, and other owned channels, driving adiClub Membership growth and retention.
•Analyze consumer behavior, campaign performance, and membership health; build segmentation frameworks and dashboards to track media/CRM/membership KPIs.
•Partner with internal and external teams to deliver integrated programs, lead relationships with agency partners, and continuously optimize via a test-and-learn approach.

Key Requirements

•7–10 years of experience in Brand Media, CRM, Consumer Engagement or Digital Marketing.
•Develop integrated media strategies and consumer engagement programs for leading consumer brands.
•Manage media agencies, CRM platforms, and cross-functional marketing initiatives.
•Strong understanding of full-funnel marketing, consumer lifecycle management, and media effectiveness.
•Experience working within global and matrix organizations is preferred.

Experience:7-10 yearsBrand mediaCRMConsumer engagementDigital marketing

Skills:Data-led approachConsumer-first mindsetCross-functional collaborationGovernanceOperational excellence

Tech Stack:Adobe AnalyticsGoogle Analytics 360CRMMarketing Automation PlatformsTableauPower BIMicroStrategySQLAppsflyerPersonalization PlatformsQualtricsVoice of CustomerEmailPush NotificationsSMS

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

5 days ago

Manager Media & Consumer Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Gurugram

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop integrated media strategies across top and mid-funnel campaigns aligned to brand and business priorities.
•Partner with media agencies to define audience strategy, channel mix, budget allocation, and campaign phasing across the annual marketing calendar.
•Own CRM strategy and execution across Email, Push Notifications, SMS, and other owned channels, driving adiClub Membership growth and retention.
•Analyze consumer behavior, campaign performance, and membership health; build segmentation frameworks and dashboards to track media/CRM/membership KPIs.
•Partner with internal and external teams to deliver integrated programs, lead relationships with agency partners, and continuously optimize via a test-and-learn approach.

Key Requirements

•7–10 years of experience in Brand Media, CRM, Consumer Engagement or Digital Marketing.
•Develop integrated media strategies and consumer engagement programs for leading consumer brands.
•Manage media agencies, CRM platforms, and cross-functional marketing initiatives.
•Strong understanding of full-funnel marketing, consumer lifecycle management, and media effectiveness.
•Experience working within global and matrix organizations is preferred.

Experience:7-10 yearsBrand mediaCRMConsumer engagementDigital marketing

Skills:Data-led approachConsumer-first mindsetCross-functional collaborationGovernanceOperational excellence

Tech Stack:Adobe AnalyticsGoogle Analytics 360CRMMarketing Automation PlatformsTableauPower BIMicroStrategySQLAppsflyerPersonalization PlatformsQualtricsVoice of CustomerEmailPush NotificationsSMS

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor