Product Marketing Manager

inDrive
Georgia
Workplace: HybridFull timeEUR 54,200+ annuallyFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Analytical mindset","Cross-functional collaboration"]

Own end-to-end CRM and go-to-market strategies that drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. You’ll translate product capabilities, assortment, and offers into personalized, timely lifecycle messaging across push, in-app, and WhatsApp channels, using Bloomreach for segmentation and automation. Define product/CRM events for funnel tracking and ML use cases, partner on analytics, and run A/B tests while coordinating with product, engineering, data science, and local marketing across multiple countries.

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FursaFursa
inDrive
inDrive
22 hours ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own end-to-end CRM and go-to-market strategies that drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. You’ll translate product capabilities, assortment, and offers into personalized, timely lifecycle messaging across push, in-app, and WhatsApp channels, using Bloomreach for segmentation and automation. Define product/CRM events for funnel tracking and ML use cases, partner on analytics, and run A/B tests while coordinating with product, engineering, data science, and local marketing across multiple countries.
Location: Georgia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Design and own CRM strategies across the full lifecycle to drive high-frequency retention behavior.
  • •Orchestrate multi-channel lifecycle communication including push notifications, in-app banners, and WhatsApp/messaging channels.
  • •Work with Bloomreach on segmentation, dynamic content, personalization, and triggered/automated flows.
  • •Define and maintain product/CRM event requirements for funnel tracking, segmentation, targeting, experimentation, and ML use cases.
  • •Partner with analytics to measure conversion to first order, repeat rate, frequency, AOV/basket composition, and CRM contribution to GMV; run A/B tests and support multi-country rollouts.

Pay and Benefits

Salary: EUR 54,200 annually
Perks:Learning Budget

Key Requirements

  • •4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing.
  • •Experience in food delivery, groceries, e-commerce, or marketplaces.
  • •Strong hands-on CRM experience (Bloomreach is a plus).
  • •Strong analytical mindset with understanding of funnels, cohorts, retention, and uplift.
  • •Experience working with product events and data schemas, plus running experiments to scale successful mechanics.
Experience:4-7 yearsFood deliveryGroceriesE-commerceMarketplacesCRM
Skills:Analytical mindsetCross-functional collaboration
Tech Stack:BloomreachPush notificationsIn-app bannersWhatsAppA/B testingSegmentationPersonalizationML

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn