Marketing Manager, Australia - Fashion

Whatnot
Sydney, Melbourne
Full timeAUD 153,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Data-driven mindset","Executional excellence","Adaptability","Low ego","Bias toward action"]

Own growth of a fashion product category in Australia by creating campaigns and events that drive community buzz and demand. Build and manage influencer/creator partnerships as a performance channel, develop high-converting content with the creative team, and lead digital and in-person events with sellers. Use data and KPIs to measure impact, optimize across channels, and collaborate with US and international counterparts to scale market-specific playbooks.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Whatnot
Whatnot
1 month ago

Marketing Manager, Australia - Fashion

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own growth of a fashion product category in Australia by creating campaigns and events that drive community buzz and demand. Build and manage influencer/creator partnerships as a performance channel, develop high-converting content with the creative team, and lead digital and in-person events with sellers. Use data and KPIs to measure impact, optimize across channels, and collaborate with US and international counterparts to scale market-specific playbooks.
Location: Sydney, Melbourne
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive user acquisition for the category in Australia through campaigns and events
  • •Build and manage a roster of influencers and creators, optimizing for conversion and retention
  • •Develop high-performing paid content with the creative team to grow first-time buyers
  • •Plan and execute digital and in-person events in partnership with sellers and internal teams
  • •Measure marketing effectiveness using data, refining strategy and scaling market playbooks with international counterparts

Pay and Benefits

Salary: AUD 153,000 - 180,000 annually
Perks:Health InsuranceDentalVisionRemote WorkHome OfficeCell PhoneInternetWellness StipendChildcare401kPensionPaid Parental

Key Requirements

  • •5–10 years in consumer or category marketing in fast-paced, high-growth environments, with measurable results
  • •Proven influencer marketing experience building and managing creators as a performance channel to drive first-time buyers
  • •Ability to develop and deliver performance content for paid ads that fuels acquisition at scale
  • •Experience planning and executing digital and in-person events that generate measurable growth and community engagement
  • •Data-driven, comfortable owning end-to-end campaigns across channels, tracking KPIs, and optimizing based on insights
Experience:5-10 yearsConsumer marketingFast-pacedHigh-growthInfluencer marketing
Skills:Data-driven mindsetExecutional excellenceAdaptabilityLow egoBias toward action

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn