Senior Product Manager, B2C

Hello Heart
Tel Aviv
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Cross-functional influence"]

Own the product strategy for a new B2C growth initiative, taking validated concepts through market validation and initial scale. Lead product launch execution and rollout, develop growth strategies to drive acquisition, engagement, and retention, and partner cross-functionally with engineering, design, data science, analytics, clinical, Sales, and Customer Success. Establish success metrics and health checks to support go/no-go decisions while designing and testing fast service prototypes for speed-to-learning.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Hello Heart
Hello Heart
4 weeks ago

Senior Product Manager, B2C

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the product strategy for a new B2C growth initiative, taking validated concepts through market validation and initial scale. Lead product launch execution and rollout, develop growth strategies to drive acquisition, engagement, and retention, and partner cross-functionally with engineering, design, data science, analytics, clinical, Sales, and Customer Success. Establish success metrics and health checks to support go/no-go decisions while designing and testing fast service prototypes for speed-to-learning.
Location: Tel Aviv
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Conduct deep user experience research (UXR) and market validation to test strategy assumptions and define product-market fit.
  • •Lead product launch execution and initial go-to-market rollout for new offerings.
  • •Develop and execute growth strategies to drive acquisition, engagement, and retention throughout the product lifecycle.
  • •Drive product development in partnership with engineering, design, data science, and analytics teams.
  • •Design and test service prototypes with clinical, product, and GTM teams, and establish metrics and health checks for go/no-go decisions.

Key Requirements

  • •5+ years in product management roles in fast-paced, growth-oriented environments.
  • •Proven success developing consumer products from concept through launch, including defining product strategy under tight deadlines.
  • •Strong analytical skills and data-driven decision-making, combining intuition with research.
  • •Experience conducting user experience research (UXR) and translating insights into product strategy.
  • •Proficiency with A/B testing, experimentation, and iterative product development methodologies.
Experience:5+ yearsConsumer productsGrowth-oriented environmentsHealthcareDigital healthB2B2C
Education:Bachelor's in Engineering, Computer Science, Math, Physics, Statistics, or related quantitative field
Skills:CommunicationCollaborationCross-functional influence
Languages:English
Tech Stack:A/B testingExperimentation

Company Brief

Hello Heart
Provides a digital cardiovascular health platform that helps users manage blood pressure, heart health, and related risks via mobile apps, connected devices, personalized insights, and employer or health plan-based programs to improve outcomes and engagement.
Industry: HealthTech
Website