1 day ago

Product Marketing Manager, Performance Advertising (Travel)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for performance advertising solutions for Travel advertisers, helping them drive measurable outcomes like bookings, revenue, and ROAS across multi-step customer journeys. Partner with Sales, Product, and regional GTM teams to translate advertiser needs into positioning, messaging, and sales narratives. Enable and onboard advertisers with playbooks, training, and enablement programs, track performance impact, and develop Travel-focused thought leadership for executive stakeholders.

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market strategy for Travel performance advertising solutions focused on bookings, revenue, and repeat customer value.
•Partner with Sales, Product, and regional GTM teams to design closed-loop solutions from ad exposure to conversion and purchase.
•Develop positioning, messaging, and sales narratives connecting platform capabilities to Travel performance goals.
•Enable Sales and advertisers with playbooks, training, objection handling, and onboarding/enablement programs.
•Track adoption and performance impact, translate insights into GTM strategy and product recommendations, and lead executive-facing Travel marketing storytelling.

Key Requirements

•4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
•Experience working with Travel, Entertainment, or Commerce advertisers and understanding booking and revenue models.
•Strong understanding of performance marketing (demand generation, conversion optimization, ROAS) focused on business outcomes.
•Ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
•Fluency in English (and high Chinese proficiency) for communication with global teams, clients, and stakeholders.

Experience:4+ yearsDigital advertisingPerformance marketingGo-to-marketTravelEntertainmentCommerce

Skills:Cross-functional communicationStorytellingObjection handlingStakeholder communicationWorking in ambiguous environments

Languages:EnglishChinese

Tech Stack:PixelConversions APISDKSKAN1P/3P attributionMMPApp measurementWeb measurement

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Product Marketing Manager, Performance Advertising (Travel)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market strategy for Travel performance advertising solutions focused on bookings, revenue, and repeat customer value.
•Partner with Sales, Product, and regional GTM teams to design closed-loop solutions from ad exposure to conversion and purchase.
•Develop positioning, messaging, and sales narratives connecting platform capabilities to Travel performance goals.
•Enable Sales and advertisers with playbooks, training, objection handling, and onboarding/enablement programs.
•Track adoption and performance impact, translate insights into GTM strategy and product recommendations, and lead executive-facing Travel marketing storytelling.

Key Requirements

•4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
•Experience working with Travel, Entertainment, or Commerce advertisers and understanding booking and revenue models.
•Strong understanding of performance marketing (demand generation, conversion optimization, ROAS) focused on business outcomes.
•Ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
•Fluency in English (and high Chinese proficiency) for communication with global teams, clients, and stakeholders.

Experience:4+ yearsDigital advertisingPerformance marketingGo-to-marketTravelEntertainmentCommerce

Skills:Cross-functional communicationStorytellingObjection handlingStakeholder communicationWorking in ambiguous environments

Languages:EnglishChinese

Tech Stack:PixelConversions APISDKSKAN1P/3P attributionMMPApp measurementWeb measurement

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn