Director BU Marketing Sportstyle

Puma
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Stakeholder management","Communication","Presentation","Strategic thinking"]

Develop and lead global marketing strategy for Sportstyle across business unit categories, ensuring consistent product representation across the full marketing mix. Drive seasonal and long-term campaigns by delivering global communication tools, guidelines for regional markets, and measurable excellence in execution. Translate consumer insights into impactful initiatives, lead franchise product storytelling, manage and develop the Sportstyle Marketing team, and monitor KPIs while partnering with licensed stakeholders to maximize visibility and sell-in success.

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FursaFursa
Puma
Puma
2 days ago

Director BU Marketing Sportstyle

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Last checked: 11 hours agoStatus: Live

Job Summary

Develop and lead global marketing strategy for Sportstyle across business unit categories, ensuring consistent product representation across the full marketing mix. Drive seasonal and long-term campaigns by delivering global communication tools, guidelines for regional markets, and measurable excellence in execution. Translate consumer insights into impactful initiatives, lead franchise product storytelling, manage and develop the Sportstyle Marketing team, and monitor KPIs while partnering with licensed stakeholders to maximize visibility and sell-in success.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and lead global marketing strategy across Sportstyle business unit categories to ensure consistent product representation across the marketing mix.
  • •Drive execution of seasonal and long-term marketing strategies, including global communication tools, regional guidelines, and tracking implementation excellence.
  • •Ensure consumer relevance by translating consumer insights, product benefits, and category trends into marketing initiatives.
  • •Lead development of category communication strategies and franchise product storytelling across multiple seasons, aligned to brand and business objectives.
  • •Manage and develop the Sportstyle Marketing team and partnerships with licensed partners and key stakeholders; monitor and optimize marketing KPIs and create seasonal Sell-In tools.
Travel: Extensive travel

Key Requirements

  • •8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably in sporting goods, lifestyle, fashion, or consumer goods.
  • •University degree in Marketing, Business Administration, Communications, or a related discipline.
  • •Extensive experience developing and executing global marketing strategies across multiple product categories and consumer segments.
  • •Proven leadership experience managing, developing, and inspiring high-performing teams.
  • •Fluent English; additional languages are a plus. Willingness to travel internationally.
Experience:8+ yearsSporting goodsLifestyleFashionConsumer goods
Education:Bachelor's in Marketing, Business Administration, Communications (or related discipline)
Skills:LeadershipStakeholder managementCommunicationPresentationStrategic thinking
Languages:English

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn