Brand Manager, Individual Meals

Yum! Brands
Plano
Workplace: HybridFull timeUSD 132,480 - 139,840 annuallyFunction: Marketing & GrowthExperience: 6-9 yearsEducation: bachelorsSkills: ["Commercial acumen","Financial literacy","Project management","Cross-functional leadership","Data-informed decision-making"]

Own the individual-meals concept-to-market growth platform, including the annual plan, commercialization pipeline, promo calendar, targets, and metrics. Manage platform P&L performance by pricing within guardrails, driving sales/transactions, and reallocating based on window results. Lead commercialization from validated concept through national launch while partnering cross-functionally and with franchisees. Use AI and analytics to forecast, plan, and automate reporting to enable faster, consumer-first decisions.

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FursaFursa
Yum! Brands
Yum! Brands
1 week ago

Brand Manager, Individual Meals

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own the individual-meals concept-to-market growth platform, including the annual plan, commercialization pipeline, promo calendar, targets, and metrics. Manage platform P&L performance by pricing within guardrails, driving sales/transactions, and reallocating based on window results. Lead commercialization from validated concept through national launch while partnering cross-functionally and with franchisees. Use AI and analytics to forecast, plan, and automate reporting to enable faster, consumer-first decisions.
Location: Plano
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the individual-meals CUO concept-to-market across sandwiches, boxes, combos, tenders, and snack-plus-meal occasions.
  • •Develop and own the annual plan including strategy, commercialization pipeline, promo calendar, financial targets, and metrics.
  • •Drive platform performance by pricing within Value & eComm guardrails and checking sales, transactions, and targets.
  • •Lead commercialization from validated concept through national launch and execute clean concept-to-brief-to-retail-to-commercials work.
  • •Own adoption of AI and analytics tools for forecasting, planning, portfolio decisions, and automated reporting.

Pay and Benefits

Salary: USD 132,480 - 139,840 annually

Key Requirements

  • •Undergraduate degree required (Marketing or Business preferred); MBA a plus.
  • •6–9 years of progressive experience in brand, category, or product marketing.
  • •Proven track record owning a category, business, or platform with demonstrated commercial results.
  • •Experience leading commercialization from validated concept through national launch.
  • •Experience presenting business recommendations to senior leadership and franchise governance groups.
Experience:6-9 yearsQSRRestaurantCPGBeverage
Education:Bachelor's in Marketing or Business
Skills:Commercial acumenFinancial literacyProject managementCross-functional leadershipData-informed decision-making

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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