Lead Product Manager, Platform (Orchestration & AI)

Demandbase
San Francisco
Workplace: RemoteFull timeFunction: Product ManagementExperience: 7+ yearsSkills: ["Systems thinking","Strategic thinking","Detail orientation","Leadership","Problem-solving","Logic and decision modeling"]

Own the Orchestration platform’s end-to-end roadmap, including the workflow builder, trigger logic, and action framework that powers B2B go-to-market execution. Lead a team building reliable, high-scale “Plays” that integrate with tools like Salesforce, Marketo, and Slack. Infuse Demandbase AI to reduce orchestration friction and lay groundwork for agentic, Model Context Protocol (MCP)-enabled use cases, partnering with engineering for performance and extensibility.

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Demandbase
Demandbase
5 days ago

Lead Product Manager, Platform (Orchestration & AI)

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Last checked: 10 hours agoStatus: Live

Job Summary

Own the Orchestration platform’s end-to-end roadmap, including the workflow builder, trigger logic, and action framework that powers B2B go-to-market execution. Lead a team building reliable, high-scale “Plays” that integrate with tools like Salesforce, Marketo, and Slack. Infuse Demandbase AI to reduce orchestration friction and lay groundwork for agentic, Model Context Protocol (MCP)-enabled use cases, partnering with engineering for performance and extensibility.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive the end-to-end Orchestration roadmap, owning the workflow builder, trigger logic, and action framework to make it flexible, reliable, and user-friendly.
  • •Lead execution of orchestration “Plays” across distributed third-party ecosystems by defining how the engine interacts with the broader tech stack.
  • •Identify orchestration friction points and apply Demandbase AI to enable more intelligent, efficient workflows without hype.
  • •Lay the groundwork for agentic GTM by defining how orchestration logic supports Model Context Protocol (MCP) standards safely.
  • •Partner with Principal Engineering to ensure the orchestration layer scales to massive event volumes with low latency for real-time alerts.

Key Requirements

  • •7+ years in product management, including 3–4 years focused on orchestration, workflow automation, or integration platforms (e.g., Zapier, Tray.io, Marketo, or CRM automation).
  • •Experience building orchestration logic with “If-This-Then-That” logic, Boolean filters, and complex state machines, including race conditions, retries, and error handling.
  • •Technical fluency to discuss API design, webhooks, and distributed event processing with engineering.
  • •Applied knowledge of LLMs and agentic frameworks, grounded in reliability and human-in-the-loop controls.
  • •Strong B2B domain understanding of Sales Ops or Marketing Ops and the need for transparency and predictability in automation.
Experience:7+ yearsB2B SaaSLLMsWorkflow automationIntegration platformsEnterprise software
Skills:Systems thinkingStrategic thinkingDetail orientationLeadershipProblem-solvingLogic and decision modeling
Tech Stack:LLMsModel Context Protocol (MCP)SalesforceMarketoSlackZapierTray.ioAPI designWebhooksDistributed event processingCRM automationWorkflow builderOrchestration engine

Company Brief

Demandbase
Demandbase provides an account‑based go‑to‑market (GTM) platform combining account intelligence, B2B intent data, advertising, and AI to help enterprises identify, engage, and convert high‑value accounts and accelerate pipeline growth.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2007
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