Sr. Analyst, Offer Strategy & Campaign Analytics

Vistra Energy
United States
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 3+ yearsEducation: bachelorsSkills: ["Open communication","Transparency","Process improvement","Cross-functional collaboration"]

Deliver offer strategy and campaign performance insights to support TXU Energy’s product mix and margin targets. Partner with the pricing and margin management team to analyze economic, financial, competitive, and pricing data, optimize go-to-market planning models, and monitor customer margins. Use Excel, Tableau, SQL, Snowflake, and Python to produce ad hoc reporting, run variance analysis, and collaborate with sales and marketing to improve performance across channels and programs.

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Vistra Energy
Vistra Energy
4 months ago

Sr. Analyst, Offer Strategy & Campaign Analytics

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Deliver offer strategy and campaign performance insights to support TXU Energy’s product mix and margin targets. Partner with the pricing and margin management team to analyze economic, financial, competitive, and pricing data, optimize go-to-market planning models, and monitor customer margins. Use Excel, Tableau, SQL, Snowflake, and Python to produce ad hoc reporting, run variance analysis, and collaborate with sales and marketing to improve performance across channels and programs.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Conduct economic, financial, competitive, and pricing analysis to support offer strategy decisions.
  • •Evaluate residential offer strategy using channel performance, pricing, and sales mix analysis.
  • •Lead enhancements to go-to-market planning models and manage large datasets in Excel, Tableau, SQL, Snowflake, and/or Python.
  • •Monitor and manage margins for new and existing customers, including variance analysis at channel and program level.
  • •Create ad hoc reporting and partner with sales and marketing to identify performance improvement opportunities and support planning/forecasting.

Key Requirements

  • •Bachelor’s degree with 3+ years of quantitative work experience (or Master’s with 2+ years) in financial, data, or business analytics or a related field.
  • •Advanced data modeling experience in Excel, with proficiency in SQL and statistical software such as Snowflake, Python, and Tableau.
  • •Experience leveraging AI-enabled analytics and automation tools to enhance offer strategy and campaign decision support.
  • •Knowledge of customer-facing coordination and project management methods.
  • •Experience with portfolio performance management, go-to-market, and pricing strategy and tactics.
Experience:3+ yearsPricingCampaign analytics
Education:Bachelor's
Skills:Open communicationTransparencyProcess improvementCross-functional collaboration
Tech Stack:ExcelTableauSQLSnowflakePythonAI-enabled analyticsStatistical software

Company Brief

Vistra Energy
Operates a large integrated power generation and retail electricity business, serving residential, commercial, and industrial customers across the United States. The company focuses on electricity generation, retail energy sales, and related energy services.
Industry: Utilities
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Irving, United States
Founded: 2016
Glassdoor
Glassdoor: 3.9
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