Senior Product Marketing Specialist - Crypto & Advanced Trading

Bitpanda
Vienna, Barcelona
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Storytelling","Collaboration","Project management","Data-driven mindset"]

Own the positioning, adoption, and engagement strategy for crypto and advanced trading products, partnering with Product, Marketing, Customer Support, and Commercial teams. Drive go-to-market narratives and multi-channel campaigns, translating complex product value into credible messaging. Track funnel health and user behavior across crypto segments, set up reporting and analytics frameworks, and use insights to improve acquisition, activity, retention, and measurable revenue impact.

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Bitpanda
Bitpanda
1 month ago

Senior Product Marketing Specialist - Crypto & Advanced Trading

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own the positioning, adoption, and engagement strategy for crypto and advanced trading products, partnering with Product, Marketing, Customer Support, and Commercial teams. Drive go-to-market narratives and multi-channel campaigns, translating complex product value into credible messaging. Track funnel health and user behavior across crypto segments, set up reporting and analytics frameworks, and use insights to improve acquisition, activity, retention, and measurable revenue impact.
Location: Vienna, Barcelona
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and execute the end-to-end product marketing strategy and value positioning for the full crypto and advanced trading product suite.
  • •Track and analyze funnel health and user behavior to develop strategies that boost acquisition, activity, and retention.
  • •Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams to deliver go-to-market initiatives from launches to ongoing campaigns.
  • •Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement.
  • •Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.

Pay and Benefits

Perks:Remote WorkEquityHealth InsurancePaid LeaveLearning BudgetParental LeaveOnsite Dining

Key Requirements

  • •Proven product marketing experience, with fintech/crypto strongly preferred and a focus on crypto products.
  • •Deep understanding of crypto user behavior and market dynamics, with the ability to simplify complex concepts without losing credibility.
  • •Data-driven, results-oriented approach with experience measuring funnel health and campaign performance.
  • •Strong project management and collaboration skills across product, marketing, and customer-facing teams.
  • •Exceptional communication and storytelling abilities to differentiate crypto products in a fast-moving market.
Experience:FintechCrypto
Skills:CommunicationStorytellingCollaborationProject managementData-driven mindset
Languages:English

Company Brief

Bitpanda
Bitpanda is a Vienna-based fintech platform that enables users to buy, sell and invest in cryptocurrencies, stocks, ETFs and other digital assets via a retail-friendly app and brokerage services.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Vienna, Austria
Founded: 2014
WebsiteLinkedIn