Bitpanda

1 day ago

Senior Product Marketing Specialist - Crypto & Advanced Trading

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own the positioning, adoption, and engagement strategy for crypto and advanced trading products, partnering with Product, Marketing, Customer Support, and Commercial teams. Drive go-to-market narratives and multi-channel campaigns, translating complex product value into credible messaging. Track funnel health and user behavior across crypto segments, set up reporting and analytics frameworks, and use insights to improve acquisition, activity, retention, and measurable revenue impact.

Location: Vienna

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own and execute the end-to-end product marketing strategy and value positioning for the full crypto and advanced trading product suite.
•Track and analyze funnel health and user behavior to develop strategies that boost acquisition, activity, and retention.
•Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams to deliver go-to-market initiatives from launches to ongoing campaigns.
•Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement.
•Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.

Pay and Benefits

Perks:Remote WorkEquityHealth InsurancePaid LeaveLearning BudgetParental LeaveOnsite Dining

Key Requirements

•Proven product marketing experience, with fintech/crypto strongly preferred and a focus on crypto products.
•Deep understanding of crypto user behavior and market dynamics, with the ability to simplify complex concepts without losing credibility.
•Data-driven, results-oriented approach with experience measuring funnel health and campaign performance.
•Strong project management and collaboration skills across product, marketing, and customer-facing teams.
•Exceptional communication and storytelling abilities to differentiate crypto products in a fast-moving market.

Experience:FintechCrypto

Skills:CommunicationStorytellingCollaborationProject managementData-driven mindset

Languages:English

Company Brief

Bitpanda

Bitpanda is a Vienna-based fintech platform that enables users to buy, sell and invest in cryptocurrencies, stocks, ETFs and other digital assets via a retail-friendly app and brokerage services.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: Vienna, Austria

Founded: 2014

Website LinkedIn

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Bitpanda

1 day ago

Senior Product Marketing Specialist - Crypto & Advanced Trading

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Vienna

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own and execute the end-to-end product marketing strategy and value positioning for the full crypto and advanced trading product suite.
•Track and analyze funnel health and user behavior to develop strategies that boost acquisition, activity, and retention.
•Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams to deliver go-to-market initiatives from launches to ongoing campaigns.
•Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement.
•Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.

Pay and Benefits

Perks:Remote WorkEquityHealth InsurancePaid LeaveLearning BudgetParental LeaveOnsite Dining

Key Requirements

•Proven product marketing experience, with fintech/crypto strongly preferred and a focus on crypto products.
•Deep understanding of crypto user behavior and market dynamics, with the ability to simplify complex concepts without losing credibility.
•Data-driven, results-oriented approach with experience measuring funnel health and campaign performance.
•Strong project management and collaboration skills across product, marketing, and customer-facing teams.
•Exceptional communication and storytelling abilities to differentiate crypto products in a fast-moving market.

Experience:FintechCrypto

Skills:CommunicationStorytellingCollaborationProject managementData-driven mindset

Languages:English

Company Brief

Bitpanda

Bitpanda is a Vienna-based fintech platform that enables users to buy, sell and invest in cryptocurrencies, stocks, ETFs and other digital assets via a retail-friendly app and brokerage services.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series C

Headquarters: Vienna, Austria

Founded: 2014

Website LinkedIn