Digital Content Manager Ultra High Net Worth

Citizens Bank
New York, Pittsburgh
Workplace: OnsiteFull timeUSD 125,000 - 150,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 6-8 yearsEducation: bachelorsSkills: ["Leadership","Communication","Strategy","Collaboration","Presentation"]

Lead multi-channel content strategy and execution for high net worth and ultra-high net worth audiences across Citizens Private Bank, Private Wealth, Wealth Management, and Commercial units. Manage a team of writers and strategists, partner with marketing, and translate complex financial insights into compelling thought leadership and actionable content across digital, social, podcasts, webinars, and video.

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Citizens Bank
Citizens Bank
5 months ago

Digital Content Manager Ultra High Net Worth

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead multi-channel content strategy and execution for high net worth and ultra-high net worth audiences across Citizens Private Bank, Private Wealth, Wealth Management, and Commercial units. Manage a team of writers and strategists, partner with marketing, and translate complex financial insights into compelling thought leadership and actionable content across digital, social, podcasts, webinars, and video.
Location: New York, Pittsburgh
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and present strategic content visions to senior stakeholders across multiple Citizens units, aligning messaging to business objectives and audience insights.
  • •Own and oversee the overarching content strategy for HNW/UHNW audiences, balancing multiple business priorities and relationships.
  • •Lead cross-functional collaboration with business, marketing, and communications teams to ensure cohesive execution and measurable impact.
  • •Lead, mentor, and develop a team of content strategists and writers, fostering a data-driven, audience-first storytelling culture.
  • •Partner with internal teams and external agencies to execute approved content strategies on time and within budget.

Pay and Benefits

Salary: USD 125,000 - 150,000 annually
Perks:Health InsuranceDentalVision401kRetirement BenefitsWellness StipendPaid Leave

Key Requirements

  • •6–8 years progressive experience in content strategy, social media, or digital marketing
  • •Deep expertise across content strategy, social media, podcasting, webinars, video, and digital marketing
  • •Experience with high net worth, ultra-high net worth, financial services, or luxury marketing
  • •Demonstrated ability to lead and mentor a team of content professionals
  • •Ability to partner with SEO, discoverability, and cross-functional teams to deliver audience-centric content
Experience:6-8 yearsFinancial servicesLuxury marketingWealth managementPrivate banking
Education:Bachelor's
Skills:LeadershipCommunicationStrategyCollaborationPresentation
Languages:English
Tech Stack:SEOLLMsData analytics

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website