Sr Manager, Product Marketing, Client Adoption & Growth

Lead product marketing strategies focused on expanding awareness, engagement, and utilization across American Express’s existing Global & Large Enterprises customers. Own a full-funnel approach that turns product innovation into customer activation plans driving usage, cross-selling, and long-term engagement. Partner closely with Product Management, Sales, Client Management, Events, and other marketing stakeholders, and manage 1–2 Product Marketing Specialists while defining KPIs and using adoption and campaign data to optimize performance.