Diageo

1 week ago

Off Trade Activation Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Win priority Off Trade outlets by converting off-trade strategy into visible, measurable in-store execution with customers and distributors. Lead the continuous improvement of Diageo’s in-store standards (Perfect Store framework), design and run sales activation projects, deploy sales fundamentals (distribution, availability, pricing, merchandising, POSM), and govern execution KPIs. Use field audits and shopper insights to drive corrective actions and continuous improvement across the market.

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Sales

Seniority: Mid level

Key Responsibilities

•Lead the development, implementation, and continuous improvement of Diageo in-store execution standards, including the Perfect Store framework and sales call process for Off-Trade.
•Design, coordinate, and execute sales activation projects to improve execution quality, visibility, shopper engagement, and sales fundamentals.
•Develop customer and outlet segmentation models to prioritize execution efforts and define differentiated activation strategies.
•Own the deployment and governance of sales fundamentals (distribution, availability, visibility, pricing, shelving, secondary displays, and promotional standards).
•Coordinate POSM/activation material planning and monitor SRP compliance, execution KPIs, and activation performance, driving corrective actions with distributor teams.

Travel: Medium travel

Key Requirements

•2–4 years of experience in sales, sales activation, trade marketing, field sales, sales operations, or commercial execution within FMCG/beverage/consumer goods.
•Experience supporting in-store activation plans, promotional campaigns, or commercial execution initiatives.
•Experience working with distributors and/or indirect sales models in the Off-Trade channel.
•Experience conducting field visits to monitor execution standards and identify improvement opportunities at point of sale.
•Bachelor’s degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, or related field; proficiency in Excel and PowerPoint (Power BI advantageous).

Experience:2-4 yearsFMCGBeveragesConsumer goods

Education:Bachelor's in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, or related field

Skills:OrganizationalPlanningAnalytical mindsetInterpersonalCommunicationInfluencingProactiveContinuous improvement

Licenses:Valid driver's license

Tech Stack:Microsoft OfficeExcelPowerPointPower BI

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

1 week ago

Off Trade Activation Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Sales

Seniority: Mid level

Key Responsibilities

•Lead the development, implementation, and continuous improvement of Diageo in-store execution standards, including the Perfect Store framework and sales call process for Off-Trade.
•Design, coordinate, and execute sales activation projects to improve execution quality, visibility, shopper engagement, and sales fundamentals.
•Develop customer and outlet segmentation models to prioritize execution efforts and define differentiated activation strategies.
•Own the deployment and governance of sales fundamentals (distribution, availability, visibility, pricing, shelving, secondary displays, and promotional standards).
•Coordinate POSM/activation material planning and monitor SRP compliance, execution KPIs, and activation performance, driving corrective actions with distributor teams.

Travel: Medium travel

Key Requirements

•2–4 years of experience in sales, sales activation, trade marketing, field sales, sales operations, or commercial execution within FMCG/beverage/consumer goods.
•Experience supporting in-store activation plans, promotional campaigns, or commercial execution initiatives.
•Experience working with distributors and/or indirect sales models in the Off-Trade channel.
•Experience conducting field visits to monitor execution standards and identify improvement opportunities at point of sale.
•Bachelor’s degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, or related field; proficiency in Excel and PowerPoint (Power BI advantageous).

Experience:2-4 yearsFMCGBeveragesConsumer goods

Education:Bachelor's in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, or related field

Skills:OrganizationalPlanningAnalytical mindsetInterpersonalCommunicationInfluencingProactiveContinuous improvement

Licenses:Valid driver's license

Tech Stack:Microsoft OfficeExcelPowerPointPower BI

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn