Product Marketing Manager

Affirm
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Strategic thinking","Leadership","Collaboration","Analytical thinking"]

Strategically shape Affirm’s product roadmap and go-to-market programs by translating customer and market insights into compelling product narratives. Own end-to-end GTM execution across product areas, drive adoption with cross-functional collaboration, and develop client-facing messaging to strengthen merchant partnerships and accelerate growth.

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FursaFursa
Affirm
Affirm
2 months ago

Product Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Strategically shape Affirm’s product roadmap and go-to-market programs by translating customer and market insights into compelling product narratives. Own end-to-end GTM execution across product areas, drive adoption with cross-functional collaboration, and develop client-facing messaging to strengthen merchant partnerships and accelerate growth.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops.
  • •Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success.
  • •Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency.
  • •Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
  • •Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.

Pay and Benefits

Perks:Health InsuranceFlex SpendingTime OffEspp

Key Requirements

  • •7+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
Experience:7+ yearsFintechPayments
Skills:CommunicationStrategic thinkingLeadershipCollaborationAnalytical thinking
Languages:English

Company Brief

Affirm
Provides point-of-sale lending and buy-now-pay-later (BNPL) solutions for consumers and merchants, enabling installment payments, consumer financing, and embedded financial services through APIs and partnerships with retailers and platforms.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn