Digital Marketing Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,500 - 2,500 monthlyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Copywriting","Data-driven optimization","Analysis and reporting","Stakeholder communication","Multi-tasking"]

Own and optimize a multi-channel digital marketing program for a values-driven private equity firm, transitioning day-to-day execution from an external agency to an in-house function. Manage the website (WordPress), SEO, paid campaigns (Google Ads, LinkedIn Ads), email marketing and automation, social media (especially LinkedIn), and analytics/reporting (GA4, Search Console). Partner with leadership and stakeholders to increase qualified B2B deal flow and strengthen brand visibility across portfolio updates.

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Scale Army
Scale Army
4 days ago

Digital Marketing Specialist

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Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own and optimize a multi-channel digital marketing program for a values-driven private equity firm, transitioning day-to-day execution from an external agency to an in-house function. Manage the website (WordPress), SEO, paid campaigns (Google Ads, LinkedIn Ads), email marketing and automation, social media (especially LinkedIn), and analytics/reporting (GA4, Search Console). Partner with leadership and stakeholders to increase qualified B2B deal flow and strengthen brand visibility across portfolio updates.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute and continuously improve digital marketing initiatives across multiple channels to increase qualified B2B deal flow.
  • •Manage the firm’s website and publish corporate content, optimizing landing pages and navigation to improve stakeholder engagement.
  • •Drive SEO initiatives (keyword research, on-page optimization) and support a content calendar tied to investment themes, portfolio milestones, and ESG.
  • •Plan, launch, and optimize targeted paid advertising campaigns across Google Ads and LinkedIn Ads, monitoring budgets, performance, and ROI.
  • •Build and optimize email marketing campaigns, newsletters, and automated nurture sequences; track performance and report insights to leadership.

Pay and Benefits

Salary: USD 2,500 monthly

Key Requirements

  • •3–5 years of experience in digital marketing, growth marketing, performance marketing, or a related role.
  • •Independently manage multiple digital marketing channels and support B2B lead generation/deal sourcing across SEO, paid, content, and email.
  • •Hands-on experience managing Google Ads and LinkedIn Ads, including testing and campaign optimization.
  • •Experience managing website optimization initiatives and using WordPress (or similar CMS) for website updates.
  • •Hands-on email marketing and marketing automation experience, ideally with CRM platforms such as Salesforce or HubSpot (DealCloud is a plus).
Experience:3-5 yearsB2BPrivate equityVenture capitalInvestment bankingFinancial servicesM&ARegulated financial industries
Skills:CopywritingData-driven optimizationAnalysis and reportingStakeholder communicationMulti-tasking
Tech Stack:WordPressSEOGoogle AdsLinkedIn AdsGoogle Analytics (GA4)Google Search ConsoleEmail marketingMarketing automationSalesforceHubSpotDealCloudCRM

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
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