Brand Ambassador & BD

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Drive whisky brand education and mentoring while hosting activation, training, and VIP engagement activities aligned to the brand plan and customer needs. Own business development by uncovering consumer insights, shaping brand plans and campaigns, and collaborating with cross-functional teams to deliver activities and measure effectiveness via KPIs like brand equity and sales conversion. Support product listing and outlet relationships, monitor on/off-trade listings and market trends, and report competitor insights to the brand teams.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Business Development & Partnerships

Key Responsibilities

•Serve as an ambassador to host brand education, mentoring, and training activities for customers.
•Develop brand education and drinking-ritual assets and tools with the brand team.
•Recruit and convert key influencers and HWNIs, leveraging luxury VIP insight to drive trial.
•Generate consumer insights and help lead the execution of brand plans and campaigns aligned to brand strategy.
•Monitor and report market and competitor trends, including social media monitoring and on/off-trade listing/product rotation updates.

Key Requirements

•Host event, mentoring, and training activities based on the activation plan and customer needs.
•Assist the brand team with creating drinking-strategy and mentoring assets such as tasting notes and rituals.
•Recruit and convert key influencers and HWNIs through trial and brand education with deep understanding of luxury VIP insights.
•Uncover consumer insights on target audience behaviors, preferences, and unmet needs to develop brand plans and campaign ideas.
•Collaborate cross-functionally to execute campaigns, evaluate effectiveness via KPIs, and support product listing and outlet relationship maintenance.

Experience:LuxuryWhisky

Skills:Relationship buildingMentoringCommunicationCustomer-focusedAnalytical

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

1 week ago

Brand Ambassador & BD

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Business Development & Partnerships

Key Responsibilities

•Serve as an ambassador to host brand education, mentoring, and training activities for customers.
•Develop brand education and drinking-ritual assets and tools with the brand team.
•Recruit and convert key influencers and HWNIs, leveraging luxury VIP insight to drive trial.
•Generate consumer insights and help lead the execution of brand plans and campaigns aligned to brand strategy.
•Monitor and report market and competitor trends, including social media monitoring and on/off-trade listing/product rotation updates.

Key Requirements

•Host event, mentoring, and training activities based on the activation plan and customer needs.
•Assist the brand team with creating drinking-strategy and mentoring assets such as tasting notes and rituals.
•Recruit and convert key influencers and HWNIs through trial and brand education with deep understanding of luxury VIP insights.
•Uncover consumer insights on target audience behaviors, preferences, and unmet needs to develop brand plans and campaign ideas.
•Collaborate cross-functionally to execute campaigns, evaluate effectiveness via KPIs, and support product listing and outlet relationship maintenance.

Experience:LuxuryWhisky

Skills:Relationship buildingMentoringCommunicationCustomer-focusedAnalytical

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website