Channel Marketing Manager

Kerry Group
United States
Workplace: HybridFull timeUSD 88,100 - 144,800 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Project management","Communication","Presentation","Stakeholder management","Collaboration"]

Develop and execute channel-specific marketing strategies for Kerry Foodservice Brands, translating brand priorities into customer-ready programs, sales tools, and channel activations. Lead customer marketing and new product launch initiatives, build annual activation calendars, and optimize merchandising and POS materials. Own trade show and event strategy from planning through ROI analysis, partnering across Sales and distributors to grow visibility, menu penetration, and commercial growth.

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Kerry Group
Kerry Group
2 days ago

Channel Marketing Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Develop and execute channel-specific marketing strategies for Kerry Foodservice Brands, translating brand priorities into customer-ready programs, sales tools, and channel activations. Lead customer marketing and new product launch initiatives, build annual activation calendars, and optimize merchandising and POS materials. Own trade show and event strategy from planning through ROI analysis, partnering across Sales and distributors to grow visibility, menu penetration, and commercial growth.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop annual channel marketing strategies aligned to business objectives, portfolio priorities, and AOP plans.
  • •Lead customer-specific marketing programs, new product launches, seasonal promotions, distributor initiatives, and operator conversion programs.
  • •Create customer presentations, POS and sales toolkits, merchandising solutions, promotional assets, and customer-ready materials.
  • •Plan and execute trade show activation strategy, including booth messaging, lead generation, and post-event analysis.
  • •Optimize enablement resources based on field feedback and performance, and represent the brands in customer and distributor engagements.
Travel: Medium travel

Pay and Benefits

Salary: USD 88,100 - 144,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid Leave401kEquityLife InsuranceDisability Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related field.
  • •5+ years of experience in channel marketing, trade marketing, customer marketing, brand marketing, sales enablement, or related roles (foodservice/beverage/CPG).
  • •Strong understanding of foodservice distribution and customer activation, including selling tools and channel merchandising.
  • •Experience partnering with Sales, brokers, distributors, and customer marketing teams in cross-functional settings.
  • •Ability to translate insights, performance reporting, customer feedback, and market trends into strategies and recommendations.
Experience:5+ yearsFoodserviceBeverageCPGChannel marketingSales enablement
Education:Bachelor's
Skills:Project managementCommunicationPresentationStakeholder managementCollaboration
Tech Stack:POSECommerce

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn