Senior Marketing Insights Analyst

Fivetran
Denver
Workplace: HybridFull timeUSD 150,573 - 188,216Function: Marketing & GrowthExperience: 5-8 yearsSkills: ["Analytical skills","Business judgment","Data-backed decision-making","Stakeholder communication","Independent problem-solving"]

Own marketing measurement and performance analytics for a B2B SaaS data platform, translating attribution methodology into executive-ready insights. Drive weekly/monthly business reviews, diagnose pipeline and funnel issues, and support planning and budgeting with channel-mix recommendations. Quantify program impact and marketing ROI (CAC, cost-per-lead/opportunity), build dashboards and alerting, and optimize experimentation through A/B testing and hypothesis-driven evaluation—partnering across Marketing Ops and analytics to ensure data quality and consistent tracking.

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Fivetran
Fivetran
4 months ago

Senior Marketing Insights Analyst

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Last checked: 3 hours agoStatus: Live

Job Summary

Own marketing measurement and performance analytics for a B2B SaaS data platform, translating attribution methodology into executive-ready insights. Drive weekly/monthly business reviews, diagnose pipeline and funnel issues, and support planning and budgeting with channel-mix recommendations. Quantify program impact and marketing ROI (CAC, cost-per-lead/opportunity), build dashboards and alerting, and optimize experimentation through A/B testing and hypothesis-driven evaluation—partnering across Marketing Ops and analytics to ensure data quality and consistent tracking.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with corporate analytics and serve as a liaison to build actionable, scalable marketing reporting.
  • •Own weekly and monthly business review processes and prepare data and narratives for leadership.
  • •Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, and funnel conversion issues, surfacing recommendations.
  • •Design and maintain models to quantify marketing program impact across the buyer journey; own marketing ROI analysis and KPIs.
  • •Analyze experiments, build automated dashboards/scorecards/alerting for marketing KPIs, and partner with Marketing Ops and data engineering to ensure data quality and consistent taxonomy.

Pay and Benefits

Salary: USD 150,573 - 188,216
Perks:Health InsurancePaid LeaveRsusLearning Budget

Key Requirements

  • •5-8 years of experience in marketing analytics, GTM analytics, or business intelligence in a B2B SaaS environment.
  • •Strong SQL skills and hands-on experience with cloud data warehouses (Snowflake, BigQuery, or Redshift).
  • •Proficiency with BI and visualization tools (Looker preferred) and ability to build executive-ready dashboards and reporting.
  • •Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred).
  • •Deep understanding of B2B SaaS performance metrics (pipeline, ACV, conversion rates, velocity, marketing-sourced vs influenced pipeline, and attribution).
Experience:5-8 yearsB2B SaaSMarketing analyticsGTM analyticsBusiness intelligence
Skills:Analytical skillsBusiness judgmentData-backed decision-makingStakeholder communicationIndependent problem-solving
Languages:English
Tech Stack:BigQueryLookerSFDCSalesforceDemandbaseBizableMarketoGoogle SuiteSQLSnowflakeRedshiftA/B testingWeb analytics

Company Brief

Fivetran
Provides automated data integration and replication software that moves data from hundreds of sources into cloud data warehouses and analytics platforms. Helps engineering and analytics teams keep data pipelines reliable, current, and low-maintenance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Oakland, United States
Founded: 2012
WebsiteLinkedIn