Hoka

1 month ago

Sr. Online Marketing Specialist - UGG

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Develop and execute online marketing strategies for e-commerce, delivering high-quality content and livestream management aligned with brand tonality. Manage assets, product storytelling, influencer collaborations, and scenario marketing to drive traffic and sales while coordinating with internal teams and external partners.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Drive online marketing planning and execution for e-commerce, including content creation and livestream operations to meet KPI targets.
•Oversee brand tone across official store pages, optimize visuals, content hierarchy, and product presentation for higher engagement and conversion.
•Plan and manage influencer partnerships and live streaming campaigns, tracking impact and optimizing performance.
•Lead content scenario marketing and creative planning, developing differentiated content for product launches and promotions.
•Coordinate with agencies and cross-functional teams, ensuring timely delivery and effective marketing SOPs.

Key Requirements

•Execute online marketing strategy and deliver high-quality e-commerce content, with livestream management and data-driven optimization.
•Manage e-commerce assets and product storytelling across pages, ensuring visuals align with brand tonality and drive clicks/conversions.
•Lead influencer collaborations and livestream initiatives to reach key products and target younger consumers.
•Coordinate online marketing events and cross-functional communications with internal stakeholders and external agencies/vendors.
•Develop and enforce standardized brand e-commerce materials and asset library, ensuring consistency and efficiency in large campaigns.

Experience:E-commerceFashionRetail

Skills:CommunicationStakeholder managementCross-functional collaborationPresentationAnalytical thinking

Languages:EnglishChinese

Tech Stack:LivestreamContent managementData analysisBrand managementE-commerce platforms

Company Brief

Hoka

Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website

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Hoka

1 month ago

Sr. Online Marketing Specialist - UGG

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Drive online marketing planning and execution for e-commerce, including content creation and livestream operations to meet KPI targets.
•Oversee brand tone across official store pages, optimize visuals, content hierarchy, and product presentation for higher engagement and conversion.
•Plan and manage influencer partnerships and live streaming campaigns, tracking impact and optimizing performance.
•Lead content scenario marketing and creative planning, developing differentiated content for product launches and promotions.
•Coordinate with agencies and cross-functional teams, ensuring timely delivery and effective marketing SOPs.

Key Requirements

•Execute online marketing strategy and deliver high-quality e-commerce content, with livestream management and data-driven optimization.
•Manage e-commerce assets and product storytelling across pages, ensuring visuals align with brand tonality and drive clicks/conversions.
•Lead influencer collaborations and livestream initiatives to reach key products and target younger consumers.
•Coordinate online marketing events and cross-functional communications with internal stakeholders and external agencies/vendors.
•Develop and enforce standardized brand e-commerce materials and asset library, ensuring consistency and efficiency in large campaigns.

Experience:E-commerceFashionRetail

Skills:CommunicationStakeholder managementCross-functional collaborationPresentationAnalytical thinking

Languages:EnglishChinese

Tech Stack:LivestreamContent managementData analysisBrand managementE-commerce platforms

Company Brief

Hoka

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website