Lead Copywriter

Kindred
United States
Workplace: RemoteFull timeUSD 115,000 - 165,000 annuallyFunction: Content & Editorial (Writing/Editing)Skills: ["Strategic thinking","Collaboration","Communication","Self-direction"]

Own Kindred’s voice across every touchpoint as its first in-house copywriting hire. Write and review copy for paid and owned channels (lifecycle, social, in-product), while building narrative frameworks and voice guidelines that scale. Partner with Performance, Lifecycle, Social, and Product Marketing to ensure consistent messaging from push notifications to Meta ads. Centralize the copy function by setting QA and briefing standards for agency partners.

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Kindred
Kindred
4 days ago

Lead Copywriter

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Last checked: 15 hours agoStatus: Live

Job Summary

Own Kindred’s voice across every touchpoint as its first in-house copywriting hire. Write and review copy for paid and owned channels (lifecycle, social, in-product), while building narrative frameworks and voice guidelines that scale. Partner with Performance, Lifecycle, Social, and Product Marketing to ensure consistent messaging from push notifications to Meta ads. Centralize the copy function by setting QA and briefing standards for agency partners.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Write and take ownership of Kindred’s copy execution across the business, ensuring each piece is written or reviewed by you.
  • •Establish and evolve brand voice and tone guidelines so every channel sounds unmistakably like Kindred.
  • •Translate leadership messaging and complex concepts into clear, consistent narrative that works across channels.
  • •Centralize the copy function by overseeing agency partners and defining QA and review processes.
  • •Partner cross-functionally with Product Marketing and Integrated Marketing, Lifecycle Marketing, Creative/Social/Performance Marketing, and Product to keep positioning, launch, and in-product copy aligned.

Pay and Benefits

Salary: USD 115,000 - 165,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid HolidaysTravel AllowanceRemote Work

Key Requirements

  • •8+ years of copywriting experience with a portfolio showing on-brand execution and strategic thinking.
  • •Experience owning brand voice and messaging for a consumer brand, including creating or evolving voice and tone guidelines that others use.
  • •Experience managing freelance writers or agency relationships, including how to brief, review, and get the best from external partners.
  • •Strong collaboration across Product, Growth, and Creative—able to translate strategy into language with nuance.
  • •Scrappy, self-directed mindset and genuine interest in travel, trust, and community.
Skills:Strategic thinkingCollaborationCommunicationSelf-direction

Company Brief

Kindred
Kindred operates a members-only home-swapping network that matches vetted hosts and guests to enable affordable, community-driven travel by exchanging nights rather than paying cash, with concierge support and host protections.
Industry: TravelTech
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn