Associate Director / Director of Marketing

BTSE
Taipei
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Communication","Stakeholder management","Project management","Problem-solving"]

Lead and scale marketing operations globally, driving execution across events, social media, and community initiatives; accountable for workflows, KPIs, and cross-functional collaboration with the SVP of Marketing in a fast-paced fintech environment.

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FursaFursa
BTSE
BTSE
3 months ago

Associate Director / Director of Marketing

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Last checked: Just nowStatus: Live

Job Summary

Lead and scale marketing operations globally, driving execution across events, social media, and community initiatives; accountable for workflows, KPIs, and cross-functional collaboration with the SVP of Marketing in a fast-paced fintech environment.
Location: Taipei
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Directly lead and provide hands-on leadership to assigned marketing operations workflows, events, social media, and community teams.
  • •Act as the primary operational engine within your managed marketing functions, enforcing high accountability, rigorous tracking, and strict adherence to project deadlines.
  • •Translate marketing strategies into actionable operational workflows, optimizing resource allocation and streamlining internal processes.
  • •Oversee end-to-end planning, execution, and quality control of events, social media campaigns, and community growth initiatives.
  • •Define, monitor, and optimize KPIs across all managed functions to ensure alignment with overall business growth.

Pay and Benefits

Perks:Health Insurance

Key Requirements

  • •8+ years of experience in general marketing management, marketing operations, or growth roles within tech, ecommerce, fintech, or fast-paced global environments.
  • •Full professional fluency in both English and Mandarin Chinese (written and verbal) is strictly required.
  • •Deep understanding of core marketing principles, campaign dynamics, and operational frameworks.
  • •Proven track record of managing and scaling cross-functional teams with direct people-management responsibility.
  • •Strong execution-focused, results-oriented mindset with ability to make firm decisions under pressure.
Experience:8+ yearsFintechTechE-commerce
Skills:LeadershipCommunicationStakeholder managementProject managementProblem-solving
Languages:EnglishMandarin
Tech Stack:AsanaJira

Company Brief

BTSE
BTSE operates a cryptocurrency exchange and digital asset trading platform offering spot, futures, margin trading, and institutional custody solutions, focused on liquidity, security, and a broad range of crypto and fiat trading pairs for retail and institutional clients.
Industry: Trading Platforms
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Founded: 2018
WebsiteLinkedIn