Pernod Ricard

6 days ago

Manager, Senior Field Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Lead localized field marketing strategy for assigned footprint markets, translating national brand priorities into market activation plans that drive visibility, trial, conversion, and business results. Own the planning and investment optimization process (A&P), partner with Sales, Brand Marketing, Trade Marketing, distributors, and field teams, and oversee sponsorships, trade events, and business reviews to improve performance and ensure measurable commercial impact.

Location: Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategy to consumer insights, performance metrics, competitive trends, and local opportunities.
•Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
•Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs.
•Lead planning and oversight of strategic partnerships, sponsorships, experiential programs, trade events, and sponsorship activations; evaluate effectiveness through detailed recaps.
•Run distributor engagement and commercial planning (including QBRs/monthly business reviews) and compile performance recaps, recommendations, and reporting cadences for continuous improvement.

Pay and Benefits

Salary: USD 139,500 - 174,400 annually

Key Requirements

•Bachelor’s degree is highly preferred.
•7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
•Demonstrated experience developing commercial marketing strategies, managing A&P investments, and driving measurable business results.
•Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
•Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.

Experience:7+ yearsConsumer packaged goodsBeverage alcoholSpiritsTrade marketingCommercial marketing

Education:Bachelor's

Skills:Strategic planningData-driven decisionsCross-functional collaborationLeadershipBusiness acumen

Company Brief

Pernod Ricard

Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Paris, France

Founded: 1975

Website LinkedIn

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Pernod Ricard

6 days ago

Manager, Senior Field Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategy to consumer insights, performance metrics, competitive trends, and local opportunities.
•Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
•Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs.
•Lead planning and oversight of strategic partnerships, sponsorships, experiential programs, trade events, and sponsorship activations; evaluate effectiveness through detailed recaps.
•Run distributor engagement and commercial planning (including QBRs/monthly business reviews) and compile performance recaps, recommendations, and reporting cadences for continuous improvement.

Pay and Benefits

Salary: USD 139,500 - 174,400 annually

Key Requirements

•Bachelor’s degree is highly preferred.
•7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
•Demonstrated experience developing commercial marketing strategies, managing A&P investments, and driving measurable business results.
•Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
•Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.

Experience:7+ yearsConsumer packaged goodsBeverage alcoholSpiritsTrade marketingCommercial marketing

Education:Bachelor's

Skills:Strategic planningData-driven decisionsCross-functional collaborationLeadershipBusiness acumen

Company Brief

Pernod Ricard

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Paris, France

Founded: 1975

Website LinkedIn