Head of Demand Generation

Zinc
London
Workplace: HybridFull timeGBP 95 - 95 annuallyFunction: Marketing & GrowthSkills: ["Data-informed","Leadership","Mentorship","Stakeholder management","Autonomous operation","Strategic planning"]

Own the full-funnel demand generation engine end to end, driving Zinc’s marketing-sourced pipeline targets and account/lead signals from first touch to sales handoff. Build and scale repeatable demand generation playbooks and attribution/reporting across HubSpot and DreamData, using HubSpot, DreamData, and GA4 to prove what drives qualified pipeline. Lead and mentor a demand generation and field marketing team while partnering with paid media, events, search, digital acquisition, and cross-functional commercial/marketing stakeholders.

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FursaFursa
Zinc
Zinc
1 day ago

Head of Demand Generation

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Job Summary

Own the full-funnel demand generation engine end to end, driving Zinc’s marketing-sourced pipeline targets and account/lead signals from first touch to sales handoff. Build and scale repeatable demand generation playbooks and attribution/reporting across HubSpot and DreamData, using HubSpot, DreamData, and GA4 to prove what drives qualified pipeline. Lead and mentor a demand generation and field marketing team while partnering with paid media, events, search, digital acquisition, and cross-functional commercial/marketing stakeholders.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Build and scale the demand generation playbook, including demand generation tech stack, reporting, and attribution model across HubSpot and DreamData.
  • •Own and scale the end-to-end demand generation engine with direct accountability for pipeline targets, account signals, and lead generation targets through sales handoff.
  • •Create original demand generation programs that inform prospects about Zinc’s value and convert them during in-market moments.
  • •Partner with channel specialists across paid media, events, search, and digital acquisition to set budget, targeting, and channel mix to hit pipeline goals.
  • •Lead and mentor a demand generation and field marketing team at exec level, advocating for budgets, resources, and campaigns while staying hands-on when needed.

Pay and Benefits

Salary: GBP 95 annually
Perks:Remote WorkPensionEquityBenefits AllowancePaid Leave

Key Requirements

  • •Significant experience leading demand generation at a B2B SaaS company, with a track record of owning and growing a marketing-sourced pipeline number.
  • •Extensive experience working with SDR and outbound teams, with clear accountability for pipeline targets and lead generation targets.
  • •Confident using HubSpot, DreamData, and GA4 to measure performance and demonstrate what drives qualified pipeline.
  • •Proven ability to build or scale a team of channel owners and specialists, including hiring, developing, and coaching direct reports.
  • •Full-funnel channel fluency across paid media, ABM, paid search, email, webinars, and events, including reporting channel impact on pipeline.
Experience:B2B SaaSDemand generationMarketing-sourced pipelineHubSpotGA4
Skills:Data-informedLeadershipMentorshipStakeholder managementAutonomous operationStrategic planning
Tech Stack:HubSpotDreamDataGA4Paid mediaABMPaid searchEmailWebinarsEvents

Company Brief

Zinc
Zinc (Zinc Work Ltd) provides global automated background and reference-checking software for HR and hiring teams, integrating with major ATS platforms to speed and simplify pre-employment screening. ([crunchbase.com](https://www.crunchbase.com/organization/zinc-38c8?utm_source=openai))
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Revenue: USD 10M to 25M
Growth: Growth Stage Startup
Funding: Series A
Headquarters: London, United Kingdom
Founded: 2018
WebsiteLinkedIn