Industry Marketing Lead, Media, Entertainment, Sports & Gaming

Braze
Chicago
Workplace: HybridFull timeUSD 109,000 - 163,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsEducation: bachelorsSkills: ["Strategic thinking","Content creation","Collaboration","Communication","Problem-solving"]

Own industry-specific marketing strategy for Media, Entertainment, Gaming & Sports brands, driving adoption and demonstrating the value of the Braze customer engagement platform. Lead cross-functional alignment with sales, enablement, content, and customer success to position Braze effectively. Create and distribute thought leadership and campaign programs (e.g., white papers, case studies, webinars), serve as the industry expert, and synthesize feedback to inform content, research, and product development.

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Braze
Braze
1 month ago

Industry Marketing Lead, Media, Entertainment, Sports & Gaming

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Last checked: 2 hours agoStatus: Live

Job Summary

Own industry-specific marketing strategy for Media, Entertainment, Gaming & Sports brands, driving adoption and demonstrating the value of the Braze customer engagement platform. Lead cross-functional alignment with sales, enablement, content, and customer success to position Braze effectively. Create and distribute thought leadership and campaign programs (e.g., white papers, case studies, webinars), serve as the industry expert, and synthesize feedback to inform content, research, and product development.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute industry-specific marketing strategies and a tailored content and communications plan for Media, Entertainment, Gaming & Sports.
  • •Collaborate with sales and industry leads to align Braze’s value proposition with industry objectives and business outcomes.
  • •Create campaigns and programs (e.g., white papers, case studies, webinars, thought leadership) and develop client-facing materials with stakeholders.
  • •Serve as the industry expert for internal teams and clients; train sales teams and facilitate knowledge exchange.
  • •Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development.

Pay and Benefits

Salary: USD 109,000 - 163,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability InsuranceRetirementRsusFlexible TimeLearning BudgetPaid Parental

Key Requirements

  • •BA/BS degree required; MBA or relevant advanced degree is a plus.
  • •7–10+ years of marketing experience, ideally across agencies, technology partners, or consulting firms.
  • •Essential expertise in the Media, Entertainment, Gaming & Sports industry.
  • •Demonstrated success developing and executing go-to-market strategies in a fast-paced environment.
  • •Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.
Experience:7-10 yearsMediaEntertainmentGamingSportsMarketing technologyB2B SaaS
Education:Bachelor's
Skills:Strategic thinkingContent creationCollaborationCommunicationProblem-solving
Languages:English
Tech Stack:Customer engagement platformsMarketing automation tools

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn