Sr. Manager, Marketing Analytics

Okta
Bellevue, Chicago
Workplace: OnsiteFull timeUSD 170,000 - 233,000 annuallyFunction: Marketing & GrowthEducation: mastersSkills: ["Data storytelling","Mentoring","Influencing executives","Rigorous experimentation","Analytical guidance"]

Own marketing analytics and measurement for campaigns, partners, and field marketing, driving attribution modeling, full-funnel performance insights, and ROI optimization. Build forecasts and scenario models to support budget planning, create self-service Tableau dashboards, and partner with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narratives and QBRs. Implement predictive AI/ML capabilities, support marketing experiments with rigorous testing, and mentor junior analysts while maintaining data quality across martech systems.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Okta
Okta
2 days ago

Sr. Manager, Marketing Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own marketing analytics and measurement for campaigns, partners, and field marketing, driving attribution modeling, full-funnel performance insights, and ROI optimization. Build forecasts and scenario models to support budget planning, create self-service Tableau dashboards, and partner with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narratives and QBRs. Implement predictive AI/ML capabilities, support marketing experiments with rigorous testing, and mentor junior analysts while maintaining data quality across martech systems.
Location: Bellevue, Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive attribution modeling and full-funnel measurement across marketing channels.
  • •Translate data into actionable insights and recommendations for marketing leaders.
  • •Create forecasts and scenario models for annual budget planning and incremental asks.
  • •Build and maintain self-service Tableau dashboards for brand, demand gen, digital, and events.
  • •Partner cross-functionally to deliver performance narratives and QBRs, maintain data quality, and implement predictive AI/ML modeling and automated insights.

Pay and Benefits

Salary: USD 170,000 - 233,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

  • •8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
  • •4+ years in marketing analytics for campaign performance, demand gen, field marketing, and ABM measurement.
  • •Strong track record using data to drive business strategy and budget decisions.
  • •Deep expertise in marketing attribution modeling and multi-touch measurement.
  • •Expert-level Tableau, Salesforce, Snowflake, and Excel, plus statistical analysis and A/B testing expertise.
Experience:B2B SaaSMarketing analyticsDemand genABMPartner marketingEnterprise salesProduct-led growth
Education:Master's
Skills:Data storytellingMentoringInfluencing executivesRigorous experimentationAnalytical guidance
Languages:English
Tech Stack:TableauSalesforceSnowflakeExcelGoogle Analytics (GA4)Adobe AnalyticsSQLPythonRAPI integrations

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn