Mom and Baby, FMCG Project Intern (TikTok Shop) - 2026 Start (BS/MS)

TikTok
Ho Chi Minh City
Workplace: OnsiteInternshipFunction: Communications, PR & CommunitySkills: ["Analytical thinking","Logical thinking","Communication","Stakeholder management","Proactive","Multitasking"]

Support the growth of the Mothers & Babies category on TikTok Shop by managing a portfolio of mid- and long-tail merchants. Analyze key performance metrics such as traffic, conversion, AOV, and GMV to identify gaps and drive improvements. Help merchants participate in campaigns, optimize assortment, pricing, and livestream/short-video content, and coordinate with cross-functional teams to unlock merchant growth. Maintain accurate merchant data and communicate platform updates and policies.

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FursaFursa
TikTok
TikTok
1 month ago

Mom and Baby, FMCG Project Intern (TikTok Shop) - 2026 Start (BS/MS)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Support the growth of the Mothers & Babies category on TikTok Shop by managing a portfolio of mid- and long-tail merchants. Analyze key performance metrics such as traffic, conversion, AOV, and GMV to identify gaps and drive improvements. Help merchants participate in campaigns, optimize assortment, pricing, and livestream/short-video content, and coordinate with cross-functional teams to unlock merchant growth. Maintain accurate merchant data and communicate platform updates and policies.
Location: Ho Chi Minh City
Workplace: Onsite
Employment Type: Internship
Job Function: Communications, PR & Community
Seniority: Intern level

Key Responsibilities

  • •Manage and grow a portfolio of mid- and long-tail merchants, owning day-to-day performance and development.
  • •Analyze merchant performance metrics (traffic, conversion, AOV, GMV) and drive actionable improvements.
  • •Drive merchant participation and execution in campaigns, ensuring readiness and maximizing sales impact.
  • •Work with merchants to optimize assortment, pricing, and content (livestream & short video) to improve conversion.
  • •Coordinate with cross-functional teams and maintain accurate merchant data to communicate platform updates, policies, and initiatives.

Key Requirements

  • •Currently enrolled in a university program.
  • •Strong analytical and logical thinking skills.
  • •Comfortable working with data; Excel/Google Sheets is required.
  • •Good communication and stakeholder management skills.
  • •Proactive and able to manage multiple tasks under deadlines.
Experience:E-commerce
Skills:Analytical thinkingLogical thinkingCommunicationStakeholder managementProactiveMultitasking
Tech Stack:ExcelGoogle Sheets

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn