Manager, Marketing Technology

Tapestry
Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Stakeholder management","Communication","Problem-solving","Independent work","Change management"]

Serve as the regional marketing technology leader for Tapestry’s APAC markets, partnering with Japan and ANZ teams to align CRM and lifecycle engagement with business goals. Drive adoption and expansion of Cordial across APAC, including ANZ onboarding (starting July 2026), while improving marketing effectiveness through platform capabilities and best practices. Build sustainable in-market capability through enablement programs, playbooks, and hands-on guidance to ensure self-sufficiency and global alignment.

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Tapestry
Tapestry
2 days ago

Manager, Marketing Technology

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Job Summary

Serve as the regional marketing technology leader for Tapestry’s APAC markets, partnering with Japan and ANZ teams to align CRM and lifecycle engagement with business goals. Drive adoption and expansion of Cordial across APAC, including ANZ onboarding (starting July 2026), while improving marketing effectiveness through platform capabilities and best practices. Build sustainable in-market capability through enablement programs, playbooks, and hands-on guidance to ensure self-sufficiency and global alignment.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Serve as the strategic marketing technology partner for Tapestry’s Japan and ANZ business teams, aligning Martech capabilities to business objectives and customer engagement strategies.
  • •Lead and support the expansion of Cordial across APAC, including ownership of ANZ market onboarding starting July 2026.
  • •Drive adoption, utilization, and business value realization across the APAC marketing technology ecosystem by improving platform usage and marketing effectiveness.
  • •Champion best practices, innovations, and success stories across brands, markets, and regions to share global learnings and local insights.
  • •Develop and deliver enablement programs (training, documentation, playbooks) and provide hands-on guidance and troubleshooting across Tapestry’s owned-channel marketing technology stack.

Key Requirements

  • •3–5+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, Marketing Operations, or Customer Engagement, including hands-on support of email and SMS ecosystems.
  • •Strong working knowledge of Cordial or comparable enterprise customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo), including advising and troubleshooting users.
  • •Ability to operate independently in a fast-paced, matrixed environment—owning priorities, driving initiatives, and delivering outcomes with minimal oversight.
  • •Exceptional stakeholder management and communication skills to influence, educate, and challenge constructively as a trusted advisor.
  • •Experience enabling business users through training, change management, platform adoption, or capability-building initiatives in a multi-market organization.
Experience:3+ years
Skills:Stakeholder managementCommunicationProblem-solvingIndependent workChange management
Tech Stack:CordialBrazeIterableSalesforce Marketing CloudKlaviyoEmailSMSCRMCustomer engagement platformsCustomer data platforms (CDPs)

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor