Marketing Automation Specialist

Smartsheet
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Communication","Collaboration","Attention to detail"]

Marketing Automation Specialist to own Marketo-based communications within a modern B2B SaaS marketing stack. You’ll manage campaigns, nurture programs, webinars, data integrity, and cross-functional collaboration with sales and operations, while integrating Marketo with Salesforce, Zoom Events, and Salesloft to drive demand and measure program impact.

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FursaFursa
Smartsheet
Smartsheet
4 months ago

Marketing Automation Specialist

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Job Summary

Marketing Automation Specialist to own Marketo-based communications within a modern B2B SaaS marketing stack. You’ll manage campaigns, nurture programs, webinars, data integrity, and cross-functional collaboration with sales and operations, while integrating Marketo with Salesforce, Zoom Events, and Salesloft to drive demand and measure program impact.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert
  • •Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic
  • •Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing
  • •Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)
  • •Maintain performance reports and dashboards in partnership with BI to track program effectiveness.

Key Requirements

  • •3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment
  • •Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred
  • •Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting
  • •Experience with Zoom Events or a comparable virtual event platform
  • •Familiarity with Salesloft or a comparable sales engagement tool
Experience:3-5 yearsB2b SaaSMarketing operations
Skills:CommunicationCollaborationAttention to detail
Certifications:Marketo Certified Expert
Languages:English
Tech Stack:MarketoSalesforceZoom EventsSalesloft

Company Brief

Smartsheet
Provides a cloud-based work management platform that enables teams to plan, track, automate, and report on work. Smartsheet combines spreadsheets, collaboration, and workflow automation to help organizations manage projects and processes at scale.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bellevue, United States
Founded: 2005
WebsiteLinkedIn