Social Media Marketing Lead

Emerge Career
New York
Workplace: OnsiteFull timeUSD 110,000 - 140,000 annuallyFunction: Communications, PR & CommunityExperience: 3+ yearsSkills: ["Storytelling","Analytical thinking","Creative judgment","Entrepreneurial mindset","Clear communication"]

Lead social-first storytelling across TikTok, Reels, and SEO/AEO by turning raw student and graduation moments into high-performing hooks, referral assets, and acquisition-driving content. Own creative strategy and viral sense, run full-stack video production, and build an end-to-end UGC/creator program with briefs, workflows, agreements, and community management. Track attribution, CPM/CTR/creative performance, and CAC-driving targets to optimize weekly.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Emerge Career
Emerge Career
4 weeks ago

Social Media Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead social-first storytelling across TikTok, Reels, and SEO/AEO by turning raw student and graduation moments into high-performing hooks, referral assets, and acquisition-driving content. Own creative strategy and viral sense, run full-stack video production, and build an end-to-end UGC/creator program with briefs, workflows, agreements, and community management. Track attribution, CPM/CTR/creative performance, and CAC-driving targets to optimize weekly.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Develop social-first content strategy and viral formats, including hook patterns and precise creative briefs.
  • •Produce and publish full-stack video content using recorded clips or content database resources.
  • •Own the creator program/UGC pipeline end-to-end: sourcing, briefs/scripts, workflows, agreements, payments, and iteration loops.
  • •Manage and grow the creator community through challenges, feedback loops, incentive structures, and quality curation.
  • •Report on performance and optimize weekly using metrics like CPM, CTR, creative performance, and channel-driven enrollment/signups/CAC contribution.

Pay and Benefits

Salary: USD 110,000 - 140,000 annually
Equity and Bonus:Equity

Key Requirements

  • •3+ years of hands-on social media experience.
  • •Willing to work in-person in New York City.
  • •Experience taking a project from 0 to 1.
  • •Comfort with CapCut, Premiere, Final Cut, TikTok editing tools, Canva, or similar.
  • •Ability to build attribution models and turn metrics into decisions; plus a personal TikTok/Reels/content portfolio and proof of growing to 10K+ followers.
Experience:3+ yearsSocial mediaWorkforce developmentUGC
Skills:StorytellingAnalytical thinkingCreative judgmentEntrepreneurial mindsetClear communication
Tech Stack:TikTokReelsSEOAEOCapCutPremiereFinal CutCanvaContent databaseAI workflowsMCP connection

Eligibility

Nationality:US National
Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Emerge Career
Emerge Career provides career coaching, job search support, and professional development services to help individuals advance their careers, refine resumes, prepare for interviews, and transition into new roles across various industries.
Industry: Professional Services
Website