Substack

1 month ago

Product Manager - Growth

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Manage the organic growth flywheel for Substack, owning onboarding, ASO/SEO initiatives, and experimentation to optimize sign-up, activation, and retention. Lead cross-functional collaboration with Engineering, Activation, and Growth Marketing to improve discovery, onboarding flow, and app-store performance across iOS and Android.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Product Management

Key Responsibilities

•Own the first-run experience end-to-end: app splash, sign-up flow, first-session orientation, and the handoffs that turn a new install into an active reader
•Partner with the Activation team on the post-onboarding arc — ensuring the moves we make in the first 60 seconds compound through the first week and beyond
•Design and run experiments to improve sign-up conversion, first-action completion, and D1 / D7 retention, with particular attention to users arriving from different surfaces (organic search, App Store browse, creator-shared links, paid campaigns)
•Define and instrument the funnel events needed to measure quality across the sign-up and activation journey
•Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages

Pay and Benefits

Salary: USD 190,000 - 230,000 annually

Equity and Bonus:Equity

Key Requirements

•5-8 years product management experience with a proven track record shipping growth-focused features
•strong written communication and ability to influence engineering and product partners
•high analytical capability with experience building analyses, defining success metrics, and interpreting A/B test results
•technical SEO fluency including rendering, crawlability, structured data, Core Web Vitals, and site architecture
•hands-on ASO experience including keyword research, listing optimization, creative testing, and conversion analysis across App Store and Google Play

Experience:5-8 yearsCreator economyMediaPublishingSaaS

Skills:CommunicationAnalytical thinkingInfluencingProblem-solvingCollaboration

Languages:English

Tech Stack:SEOASOApp StoreGoogle PlayCore Web VitalsCrawlabilityStructured data

Company Brief

Substack

Provides a platform for writers to publish subscription-based newsletters, manage paid subscriptions, and connect directly with readers through email and web publishing tools.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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Substack

1 month ago

Product Manager - Growth

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Product Management

Key Responsibilities

•Own the first-run experience end-to-end: app splash, sign-up flow, first-session orientation, and the handoffs that turn a new install into an active reader
•Partner with the Activation team on the post-onboarding arc — ensuring the moves we make in the first 60 seconds compound through the first week and beyond
•Design and run experiments to improve sign-up conversion, first-action completion, and D1 / D7 retention, with particular attention to users arriving from different surfaces (organic search, App Store browse, creator-shared links, paid campaigns)
•Define and instrument the funnel events needed to measure quality across the sign-up and activation journey
•Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages

Pay and Benefits

Salary: USD 190,000 - 230,000 annually

Equity and Bonus:Equity

Key Requirements

•5-8 years product management experience with a proven track record shipping growth-focused features
•strong written communication and ability to influence engineering and product partners
•high analytical capability with experience building analyses, defining success metrics, and interpreting A/B test results
•technical SEO fluency including rendering, crawlability, structured data, Core Web Vitals, and site architecture
•hands-on ASO experience including keyword research, listing optimization, creative testing, and conversion analysis across App Store and Google Play

Experience:5-8 yearsCreator economyMediaPublishingSaaS

Skills:CommunicationAnalytical thinkingInfluencingProblem-solvingCollaboration

Languages:English

Tech Stack:SEOASOApp StoreGoogle PlayCore Web VitalsCrawlabilityStructured data

Company Brief

Substack

Provides a platform for writers to publish subscription-based newsletters, manage paid subscriptions, and connect directly with readers through email and web publishing tools.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn