Director, Digital Marketing

Darktrace
Charlotte, Boston, Dallas, Denver, Austin, Miami
Full timeFunction: Marketing & GrowthExperience: 8-12 yearsEducation: bachelorsSkills: ["Analytical","Data visualization","Communication","Presentation","Stakeholder management"]

Lead Darktrace’s global performance media strategy and execution across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-driven activation. Own multi-million-dollar budgets and ensure paid media drives measurable pipeline generation and revenue growth. Partner with Product Marketing, Integrated Campaigns, Marketing Operations, Analytics, Sales, Field Marketing, and external agencies to optimize spend, measurement, attribution, and a disciplined test-and-learn framework while building a high-performing team.

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Darktrace
Darktrace
2 days ago

Director, Digital Marketing

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Job Summary

Lead Darktrace’s global performance media strategy and execution across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-driven activation. Own multi-million-dollar budgets and ensure paid media drives measurable pipeline generation and revenue growth. Partner with Product Marketing, Integrated Campaigns, Marketing Operations, Analytics, Sales, Field Marketing, and external agencies to optimize spend, measurement, attribution, and a disciplined test-and-learn framework while building a high-performing team.
Location: Charlotte, Boston, Dallas, Denver, Austin, Miami
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own global digital/performance media strategy across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-based targeting platforms.
  • •Build and manage multi-million dollar performance media budgets across regions, products, and campaign priorities tied to pipeline and revenue targets.
  • •Partner with Marketing Operations and Analytics on attribution models and measurement frameworks connecting media investments to pipeline and revenue.
  • •Lead test-and-learn optimization across creative, audience targeting, bidding strategies, landing page experiences, and media formats.
  • •Manage agency, vendor, and platform partner relationships; build, lead, mentor, and develop a performance media team.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid ParentalPet InsuranceLife InsuranceCommuter Benefits401k

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, Analytics, or related fields.
  • •8–12+ years of experience in performance marketing, paid media, demand generation, or digital marketing within cybersecurity, enterprise software, SaaS, or B2B technology environments.
  • •Proven track record managing global paid media programs and multi-million dollar media budgets.
  • •Deep expertise across paid search, paid social, programmatic advertising, retargeting, ABM platforms, and intent-based marketing strategies.
  • •Hands-on experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and leading demand-side platforms (DSPs).
Experience:8-12 yearsCybersecurityEnterprise softwareSaaSB2B technologyPerformance marketingDemand generation
Education:Bachelor's
Skills:AnalyticalData visualizationCommunicationPresentationStakeholder management
Tech Stack:Google AdsLinkedIn Campaign ManagerMeta Ads ManagerDemand-side platforms (DSPs)6senseDemandbaseLinkedIn ABMSalesforceMarketoHubSpot

Company Brief

Darktrace
Develops AI-driven cybersecurity solutions that detect, respond to, and neutralize cyber threats across cloud, email, network, and endpoint environments using machine learning and anomaly detection to protect enterprises globally.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cambridge, United Kingdom
Founded: 2013
WebsiteLinkedIn