Digital Marketing Lead

Freshworks
San Mateo
Workplace: HybridFull timeUSD 130,000 - 152,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Proactive","Detail-oriented","Project management","Strong communication","Ability to learn"]

Own end-to-end B2B digital demand generation campaigns that drive new logo acquisition, pipeline, and revenue. Plan, build, launch, and optimize multi-channel programs across LinkedIn, Google/SEM, paid social, display/programmatic, and email. Partner with Product Marketing, Sales, Marketing Ops, Brand, RevOps, and Analytics to align messaging and landing pages, measure performance, run A/B tests, and improve attribution using AI-powered workflows and ABM platforms.

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Freshworks
Freshworks
1 day ago

Digital Marketing Lead

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Last checked: 17 hours agoStatus: Live

Job Summary

Own end-to-end B2B digital demand generation campaigns that drive new logo acquisition, pipeline, and revenue. Plan, build, launch, and optimize multi-channel programs across LinkedIn, Google/SEM, paid social, display/programmatic, and email. Partner with Product Marketing, Sales, Marketing Ops, Brand, RevOps, and Analytics to align messaging and landing pages, measure performance, run A/B tests, and improve attribution using AI-powered workflows and ABM platforms.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
  • •Execute integrated campaigns that support new logo acquisition, pipeline, and revenue.
  • •Build audience segments and support targeted/account-based campaigns in collaboration with Product Marketing.
  • •Monitor campaign performance, run A/B tests, and continuously optimize messaging, creative, audiences, landing pages, and digital experiences.
  • •Partner with Marketing Operations, RevOps, Sales, and Analytics on tracking, reporting, attribution, and coordinate with agencies and vendors for execution.

Pay and Benefits

Salary: USD 130,000 - 152,000 annually
Equity and Bonus:Equity
Perks:DentalMedicalVisionDisabilityLife InsuranceEquityPaid LeaveCommuter BenefitsAdoption LeaveParental LeaveWellness Stipend

Key Requirements

  • •3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience.
  • •Experience executing multi-channel digital campaigns from build and launch through optimization and reporting.
  • •Hands-on experience with one or more of: LinkedIn Ads, Google Ads/SEM, paid social, and display/programmatic advertising.
  • •Comfort working with campaign performance data to drive ongoing optimizations.
  • •Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams.
Experience:3-5 yearsB2BSaaSDemand generationCampaign marketingABM
Skills:ProactiveDetail-orientedProject managementStrong communicationAbility to learn
Languages:English
Tech Stack:LinkedIn AdsGoogle AdsSEMPaid socialDisplay advertisingProgrammatic advertisingEmail marketingMarketoSalesforceDemandbase6senseABMAI tools

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor