Vice President of Product Marketing

Workiva
United States
Workplace: RemoteFull timeUSD 241,200 - 345,000 annuallyFunction: Executive & General ManagementSkills: ["Leadership","Team development","Strategic thinking","Collaboration","Communication"]

Define and execute the product marketing narrative for Workiva’s AI-powered platform across finance, risk, sustainability, and GRC. Lead and scale a global team of 30+ product marketers, partner with product and go-to-market leaders, and translate platform innovation into positioning, messaging, launches, and sales enablement. Drive pipeline and revenue growth through category-leading strategy informed by deep customer and market insight, while supporting customers with content and assets that resonate with buyers.

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FursaFursa
Workiva
Workiva
6 days ago

Vice President of Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Define and execute the product marketing narrative for Workiva’s AI-powered platform across finance, risk, sustainability, and GRC. Lead and scale a global team of 30+ product marketers, partner with product and go-to-market leaders, and translate platform innovation into positioning, messaging, launches, and sales enablement. Drive pipeline and revenue growth through category-leading strategy informed by deep customer and market insight, while supporting customers with content and assets that resonate with buyers.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Craft positioning and messaging for Workiva’s portfolio, differentiating the platform across finance, sustainability, and GRC solutions.
  • •Lead storytelling around how Workiva AI transforms how teams analyze data, manage risk, and drive compliance outcomes.
  • •Lead, inspire, and develop a global team of ~30 product marketing professionals and build a culture of strategic thinking and high performance.
  • •Own product marketing strategy across the platform, solutions portfolio, and target industries, partnering closely with product management for launches and narratives.
  • •Enable pipeline and revenue growth by arming the global sales organization with insights, messaging, and sales enablement assets.
Travel: Medium travel

Pay and Benefits

Salary: USD 241,200 - 345,000 annually
Equity and Bonus:Equity
Perks:401kAnnual BonusRsus

Key Requirements

  • •15+ years of product marketing experience with significant leadership roles in large-scale enterprise SaaS companies.
  • •Proven track record leading and scaling high-performing product marketing teams and developing talent.
  • •Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging.
  • •Experience translating complex technology and platform innovation into compelling customer value.
  • •Strong partnership skills across product management, marketing, and sales leadership, with demonstrated sales enablement and revenue impact.
Experience:Enterprise SaaSB2B go-to-marketProduct marketingSales enablementRevenue growth
Skills:LeadershipTeam developmentStrategic thinkingCollaborationCommunication
Tech Stack:AI

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn