CROmetrics

1 week ago

Copywriter - Conversion & Growth

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Write conversion-focused copy that supports hypothesis-driven CRO and growth campaigns across paid media, landing pages, A/B tests, and lifecycle email/SMS. Partner with strategists, designers, and analysts to translate experimentation roadmaps into measurable outcomes for both B2B and B2C clients. Build and manage brand-specific AI writing agents (prompts, voice calibration, guardrails) to scale output while preserving voice integrity, and iterate based on test results and analytics.

Location: United States

Workplace: Remote

Employment Type: Contract

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Write paid media ad copy (headlines, descriptions, and creative copy) across Meta, Google, and LinkedIn to drive clicks and conversions.
•Produce landing page copy from briefs and wireframes in collaboration with designers.
•Write conversion-focused copy for A/B tests, including variants mapped to clear hypotheses (CTAs, value props, messaging hierarchy).
•Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within brand voice guidelines.
•Build, train, and manage brand-specific AI writing agents, then rewrite and improve copy based on test results and analytics.

Pay and Benefits

Salary: USD 60 - 80 hourly

Key Requirements

•2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
•Experience writing paid media copy (Meta, Google, LinkedIn) and understanding character limits, platform specs, and creative best practices.
•A portfolio showing copy written to be tested (paid ads, landing pages, headline variants, email campaigns) with clear strategic framing.
•Ability to write across multiple brand voices quickly by absorbing voice guides and producing on-brand copy on the first pass.
•Demonstrated experience building AI writing agents (e.g., custom GPTs, Claude projects) configured with brand voice/tone rules and output guardrails.

Experience:2+ yearsGrowth marketingCROPerformance marketingB2BB2C

Skills:CommunicationSelf-directedStrategic thinkingReliabilityAdaptability

Languages:English

Tech Stack:AI toolsCustom GPTsClaudeA/B testingMetaGoogleLinkedInEmailSMSPromptsVoice calibration filesGuardrails

Company Brief

CROmetrics

Provides conversion rate optimization (CRO) services, A/B testing, UX research, and analytics to help websites and digital products improve user engagement and increase lead generation and sales through data-driven experimentation and optimization.

Industry: Consulting

Website

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CROmetrics

1 week ago

Copywriter - Conversion & Growth

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Contract

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Write paid media ad copy (headlines, descriptions, and creative copy) across Meta, Google, and LinkedIn to drive clicks and conversions.
•Produce landing page copy from briefs and wireframes in collaboration with designers.
•Write conversion-focused copy for A/B tests, including variants mapped to clear hypotheses (CTAs, value props, messaging hierarchy).
•Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within brand voice guidelines.
•Build, train, and manage brand-specific AI writing agents, then rewrite and improve copy based on test results and analytics.

Pay and Benefits

Salary: USD 60 - 80 hourly

Key Requirements

•2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
•Experience writing paid media copy (Meta, Google, LinkedIn) and understanding character limits, platform specs, and creative best practices.
•A portfolio showing copy written to be tested (paid ads, landing pages, headline variants, email campaigns) with clear strategic framing.
•Ability to write across multiple brand voices quickly by absorbing voice guides and producing on-brand copy on the first pass.
•Demonstrated experience building AI writing agents (e.g., custom GPTs, Claude projects) configured with brand voice/tone rules and output guardrails.

Experience:2+ yearsGrowth marketingCROPerformance marketingB2BB2C

Skills:CommunicationSelf-directedStrategic thinkingReliabilityAdaptability

Languages:English

Tech Stack:AI toolsCustom GPTsClaudeA/B testingMetaGoogleLinkedInEmailSMSPromptsVoice calibration filesGuardrails

Company Brief

CROmetrics

Industry: Consulting

Website