Sr. Director, Sports Marketing

NBC Universal
United States
Workplace: HybridFull timeUSD 165,000 - 210,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Stakeholder influence","Leadership","Collaboration","Creative problem-solving"]

Lead NBC Sports’ sports marketing strategy as a Senior Director, partnering with the VP to shape long-term vision and deliver year-round franchise marketing across Olympics/Paralympics, Sunday Night Football, the Kentucky Derby, and more. Own integrated, multi-platform campaigns spanning linear, streaming, CRM, social, partnerships, publicity, and experiential. Drive audience growth, Peacock subscriber acquisition/retention, and culturally relevant fan engagement through internal and external partnerships, while mentoring a high-performing team.

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NBC Universal
NBC Universal
1 day ago

Sr. Director, Sports Marketing

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead NBC Sports’ sports marketing strategy as a Senior Director, partnering with the VP to shape long-term vision and deliver year-round franchise marketing across Olympics/Paralympics, Sunday Night Football, the Kentucky Derby, and more. Own integrated, multi-platform campaigns spanning linear, streaming, CRM, social, partnerships, publicity, and experiential. Drive audience growth, Peacock subscriber acquisition/retention, and culturally relevant fan engagement through internal and external partnerships, while mentoring a high-performing team.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Serve as a key member of the Sports Marketing leadership team and strategic partner to the VP.
  • •Develop long-term marketing vision, priorities, and franchise marketing strategies that extend beyond the competition calendar.
  • •Lead ideation and execution for large-scale, multi-platform marketing initiatives across channels including linear, streaming, CRM, social, partnerships, publicity, experiential, and promotional.
  • •Partner across NBCUniversal teams and external partners to create impactful consumer programs and athlete/personality-driven storytelling opportunities.
  • •Manage and develop a high-performing team in partnership with another Senior Director, mentoring team members and fostering creativity, accountability, and collaboration.

Pay and Benefits

Salary: USD 165,000 - 210,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveLearning Budget

Key Requirements

  • •12+ years of marketing experience in entertainment, streaming, media, consumer brands, or related industries.
  • •Experience building and leading integrated marketing campaigns across multiple platforms.
  • •Strong understanding of audience development, franchise marketing, and fan engagement strategies.
  • •Experience managing, mentoring, and developing direct reports and/or cross-functional teams in a fast-paced, matrixed environment.
  • •Demonstrated ability to influence senior stakeholders and lead in a matrixed organization.
Experience:EntertainmentStreamingMediaConsumer brandsFranchise marketingSports
Skills:Strategic thinkingStakeholder influenceLeadershipCollaborationCreative problem-solving
Languages:English

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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