Field Marketing Senior Associate

Airwallex
Tel Aviv
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Project management","Collaboration","Communication","Teamwork","Multitasking"]

Shape and execute a field marketing strategy in Israel and the Middle East, driving brand awareness and growth. Manage end-to-end field activities (events, roundtables, webinars), collaborate with regional teams, define pre/post-event engagement, and optimize ROI with clear KPIs. Work cross-functionally with marketing, sales, and operations to deliver locally relevant initiatives.

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Airwallex
Airwallex
4 months ago

Field Marketing Senior Associate

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Last checked: 4 hours agoStatus: Live

Job Summary

Shape and execute a field marketing strategy in Israel and the Middle East, driving brand awareness and growth. Manage end-to-end field activities (events, roundtables, webinars), collaborate with regional teams, define pre/post-event engagement, and optimize ROI with clear KPIs. Work cross-functionally with marketing, sales, and operations to deliver locally relevant initiatives.
Location: Tel Aviv
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own field marketing initiatives across Israel and the Middle East including event sponsorships, exhibitions, roundtables, dinners, and webinars.
  • •Partner with the Channel Partnerships Manager and Head of Startups to help execute high impact measurable co-marketing activities.
  • •Lead the end-to-end execution of field activities, from project management through operations, ensuring smooth delivery and execution.
  • •Collaborate with EMEA marketing teams, together with local Sales teams, to develop localized sales and marketing collateral, shape event messaging, and define pre- and post-event engagement plans for the Israel market.
  • •Drive strong event ROI by setting clear objectives and KPIs for each activity, ensuring lead follow-up, tracking performance, gathering feedback, and identifying opportunities to optimize the field marketing funnel.

Key Requirements

  • •3+ years of experience in B2B marketing with a strong focus on field and event marketing.
  • •Proven ability to manage end-to-end event execution, from planning to measurement.
  • •A skilled project manager. Hands-on, proactive, organized with multitasking abilities.
  • •Strong collaboration skills, able to work cross-functionally with marketing, operations and sales.
  • •Familiarity with CRM (Salesforce preferred) and marketing automation tools.
  • •Team player! Professional, proactive, with a can-do attitude and ownership mindset.
  • •Fluent in both English and Hebrew (written and verbal) with excellent written and verbal communication skills.
Experience:3+ yearsB2b marketingField marketing
Skills:Project managementCollaborationCommunicationTeamworkMultitasking
Languages:EnglishHebrew
Tech Stack:SalesforceMarketing automation

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor