Senior PPC Manager (Google, Bing)

Ruby Labs
Ukraine, Turkey, EU, Serbia, Georgia
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical","Fast decision-making","Strong ownership","Ambitious"]

Own paid search for a core D2C subscription product, driving daily conversions and cohort ROI across Google Ads and Microsoft Advertising. Build and scale account architecture, keyword systems, and negative structures using search term data, auction insights, and competitor signals. Manage CPA/ROAS budgets, run A/B testing across ads, landing pages, and bidding, and partner with analytics to measure attribution. Create dashboards and continuously improve based on performance and platform updates.

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FursaFursa
Ruby Labs
Ruby Labs
7 hours ago

Senior PPC Manager (Google, Bing)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own paid search for a core D2C subscription product, driving daily conversions and cohort ROI across Google Ads and Microsoft Advertising. Build and scale account architecture, keyword systems, and negative structures using search term data, auction insights, and competitor signals. Manage CPA/ROAS budgets, run A/B testing across ads, landing pages, and bidding, and partner with analytics to measure attribution. Create dashboards and continuously improve based on performance and platform updates.
Location: Ukraine, Turkey, EU, Serbia, Georgia
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own account architecture, campaign structure, and naming conventions across Google Ads and Microsoft Advertising
  • •Develop SOPs for keyword management, bid strategy, and performance review cycles
  • •Fully own segmentation, match-type logic, negative build-out, and ongoing keyword universe expansion
  • •Manage monthly budgets with accountability for CPA and ROAS and execute A/B testing roadmaps across ad copy, landing pages, and bidding
  • •Build dashboards and performance reports for paid search KPIs and recommend data-backed structural or strategic changes

Pay and Benefits

Perks:Paid LeaveRemote WorkEquipment Provided

Key Requirements

  • •3+ years managing paid search campaigns on Google Ads
  • •Personally owned budgets of $500K+/month with direct accountability for CPA/ROAS targets
  • •Built and maintained keyword systems at scale, including segmentation, expansion frameworks, and negative structures across tens of thousands of keywords
  • •Hands-on experience with Smart Bidding, Performance Max, and manual bidding strategies
  • •Uses AI tools (ChatGPT, Claude, Gemini) actively in daily workflow, and has built SOPs and review cycles that run without you
Experience:D2C subscriptionConsumer productsPaid search
Skills:AnalyticalFast decision-makingStrong ownershipAmbitious
Languages:English
Tech Stack:Google AdsMicrosoft AdvertisingBingSmart BiddingPerformance MaxManual biddingGoogleAI toolingAPI-driven build pipelineChatGPTClaudeGeminiDashboardsA/B testing

Company Brief

Ruby Labs
Builds custom software products, platforms, and digital solutions for businesses, focusing on modern web and mobile development, UX design, and engineering consultancy to accelerate product delivery and technical strategy.
Industry: Professional Services
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