Sr. Marketing Consultant

KeyCorp
Buffalo
Workplace: HybridFull timeUSD 71,000 - 125,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Collaboration","Detail-oriented","Project management","Communication","Stakeholder management"]

Support marketing strategy and execution for the general market Home Lending portfolio, translating business priorities into integrated campaigns that drive awareness, engagement, lead generation, and client deepening. Partner with cross-functional teams (including product, sales, analytics, digital, creative, compliance, risk, and agencies) to plan, launch, and optimize multi-channel marketing programs while ensuring messaging, materials, and processes meet brand and regulatory expectations.

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FursaFursa
KeyCorp
KeyCorp
1 day ago

Sr. Marketing Consultant

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Last checked: 22 hours agoStatus: Live

Job Summary

Support marketing strategy and execution for the general market Home Lending portfolio, translating business priorities into integrated campaigns that drive awareness, engagement, lead generation, and client deepening. Partner with cross-functional teams (including product, sales, analytics, digital, creative, compliance, risk, and agencies) to plan, launch, and optimize multi-channel marketing programs while ensuring messaging, materials, and processes meet brand and regulatory expectations.
Location: Buffalo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support development and execution of marketing plans for the general market Home Lending portfolio, including mortgage, home equity, relationship deepening, and growth initiatives.
  • •Partner with the Home Lending Marketing Manager to advance portfolio priorities, annual planning activities, campaign roadmaps, and stakeholder alignment.
  • •Manage or support integrated marketing campaigns across channels including digital, email, direct mail, paid media, online banking placements, web, sales enablement, and lead-generation pathways.
  • •Translate business objectives and partner inputs into marketing briefs, campaign plans, messaging direction, creative feedback, and executional requirements.
  • •Coordinate with cross-functional partners to move work through planning, review, approval, launch, and optimization, while ensuring compliance with brand, risk, fair lending, and regulatory expectations.

Pay and Benefits

Salary: USD 71,000 - 125,000 annually

Key Requirements

  • •Bachelor's degree in marketing, business, or related field or equivalent work experience (required).
  • •4+ years marketing experience, preferably in financial services, banking, mortgage, consumer lending, or other regulated industry.
  • •Experience leading or supporting integrated marketing projects and campaigns from strategy through execution.
  • •Strong project management, organization, and follow-through skills.
  • •Ability to translate business objectives into clear marketing plans, briefs, messaging, and executional next steps.
Experience:4+ yearsFinancial servicesBankingMortgageConsumer lendingRegulated industry
Education:Bachelor's
Skills:CollaborationDetail-orientedProject managementCommunicationStakeholder management

Company Brief

KeyCorp
KeyCorp operates KeyBank, providing retail and commercial banking, lending, wealth management, and investment services to individuals, businesses, and institutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cleveland, United States
Founded: 1849
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn