2 days ago

Sr. Brand Media Manager (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework to connect upper-funnel brand building with lower-funnel Patient Starts. Partner closely with external agency teams and internal Brand, Analytics, Performance Marketing, and Finance groups. Present media performance and strategy to senior/executive stakeholders, manage large budgets, and build measurement using frameworks such as MMM or multi-touch attribution.

Location: Los Angeles

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework.
•Bridge upper-funnel brand building and lower-funnel action to drive Awareness and Patient Starts.
•Manage external agency partners, including setting briefs, running performance reviews, and holding partners accountable to outcomes.
•Manage large-scale media budgets, including forecasting, pacing, and financial reporting in partnership with Finance.
•Interface regularly with C-suite and internal teams, presenting media performance and strategy with clear business recommendations.

Pay and Benefits

Salary: USD 153,765 - 171,855 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•8+ years of experience in brand media planning and buying.
•Hands-on campaign planning and optimization across premium streaming/Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social platforms (e.g., Meta, TikTok, Reddit) or other channels like DOOH, OOH, OLV.
•Experience building or managing a brand measurement framework, including media mix modeling (MMM) or multi-touch attribution.
•Proven experience managing multi-million dollar media budgets, including forecasting, pacing, and financial reporting with Finance.
•Experience presenting media performance and strategy to senior/executive audiences and translating complex data into recommendations.

Experience:8+ yearsHealth-techHealthcare

Skills:Analytical acumenCommunicationStrategic thinkingStakeholder managementData-driven decision making

Tech Stack:Media mix modeling (MMM)Multi-touch attributionConnected TVPremium streamingNetflixHuluAmazonMetaTikTokRedditDOOHOOHOLVFirst-party data activationAudience segmentation

Company Brief

Rula

Rula (formerly Path Mental Health) is a digital behavioral-health company connecting patients with licensed therapists and psychiatric providers, focused on insurance-covered, accessible therapy and medication management delivered via a national telehealth platform.

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Revenue: USD 250M to 500M

Growth: Scaleup

Funding: Series C

Headquarters: Los Angeles, CA, United States

Founded: 2019

Website LinkedIn

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Rula

2 days ago

Sr. Brand Media Manager (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework.
•Bridge upper-funnel brand building and lower-funnel action to drive Awareness and Patient Starts.
•Manage external agency partners, including setting briefs, running performance reviews, and holding partners accountable to outcomes.
•Manage large-scale media budgets, including forecasting, pacing, and financial reporting in partnership with Finance.
•Interface regularly with C-suite and internal teams, presenting media performance and strategy with clear business recommendations.

Pay and Benefits

Salary: USD 153,765 - 171,855 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•8+ years of experience in brand media planning and buying.
•Hands-on campaign planning and optimization across premium streaming/Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social platforms (e.g., Meta, TikTok, Reddit) or other channels like DOOH, OOH, OLV.
•Experience building or managing a brand measurement framework, including media mix modeling (MMM) or multi-touch attribution.
•Proven experience managing multi-million dollar media budgets, including forecasting, pacing, and financial reporting with Finance.
•Experience presenting media performance and strategy to senior/executive audiences and translating complex data into recommendations.

Experience:8+ yearsHealth-techHealthcare

Skills:Analytical acumenCommunicationStrategic thinkingStakeholder managementData-driven decision making

Tech Stack:Media mix modeling (MMM)Multi-touch attributionConnected TVPremium streamingNetflixHuluAmazonMetaTikTokRedditDOOHOOHOLVFirst-party data activationAudience segmentation

Company Brief

Rula

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Revenue: USD 250M to 500M

Growth: Scaleup

Funding: Series C

Headquarters: Los Angeles, CA, United States

Founded: 2019

Website LinkedIn