Sr. Brand Media Manager (Remote)

Rula
Los Angeles
Workplace: RemoteFull timeUSD 153,765 - 171,855 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical acumen","Communication","Strategic thinking","Stakeholder management","Data-driven decision making"]

Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework to connect upper-funnel brand building with lower-funnel Patient Starts. Partner closely with external agency teams and internal Brand, Analytics, Performance Marketing, and Finance groups. Present media performance and strategy to senior/executive stakeholders, manage large budgets, and build measurement using frameworks such as MMM or multi-touch attribution.

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FursaFursa
Rula
Rula
1 month ago

Sr. Brand Media Manager (Remote)

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Last checked: 10 hours agoStatus: Live

Job Summary

Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework to connect upper-funnel brand building with lower-funnel Patient Starts. Partner closely with external agency teams and internal Brand, Analytics, Performance Marketing, and Finance groups. Present media performance and strategy to senior/executive stakeholders, manage large budgets, and build measurement using frameworks such as MMM or multi-touch attribution.
Location: Los Angeles
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework.
  • •Bridge upper-funnel brand building and lower-funnel action to drive Awareness and Patient Starts.
  • •Manage external agency partners, including setting briefs, running performance reviews, and holding partners accountable to outcomes.
  • •Manage large-scale media budgets, including forecasting, pacing, and financial reporting in partnership with Finance.
  • •Interface regularly with C-suite and internal teams, presenting media performance and strategy with clear business recommendations.

Pay and Benefits

Salary: USD 153,765 - 171,855 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •8+ years of experience in brand media planning and buying.
  • •Hands-on campaign planning and optimization across premium streaming/Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social platforms (e.g., Meta, TikTok, Reddit) or other channels like DOOH, OOH, OLV.
  • •Experience building or managing a brand measurement framework, including media mix modeling (MMM) or multi-touch attribution.
  • •Proven experience managing multi-million dollar media budgets, including forecasting, pacing, and financial reporting with Finance.
  • •Experience presenting media performance and strategy to senior/executive audiences and translating complex data into recommendations.
Experience:8+ yearsHealth-techHealthcare
Skills:Analytical acumenCommunicationStrategic thinkingStakeholder managementData-driven decision making
Tech Stack:Media mix modeling (MMM)Multi-touch attributionConnected TVPremium streamingNetflixHuluAmazonMetaTikTokRedditDOOHOOHOLVFirst-party data activationAudience segmentation

Company Brief

Rula
Rula (formerly Path Mental Health) is a digital behavioral-health company connecting patients with licensed therapists and psychiatric providers, focused on insurance-covered, accessible therapy and medication management delivered via a national telehealth platform.
Industry: Mental Health
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Funding: Series C
Headquarters: Los Angeles, CA, United States
Founded: 2019
WebsiteLinkedIn