Red Sea Global

2 weeks ago

Director - Destination Marketing AMAALA (Riyadh, Al Riyadh, SA)

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead the development and execution of performance-driven destination marketing strategies for AMAALA. Optimize campaigns to improve ROI and drive tourism visitation through targeted digital and offline brand initiatives, KPI tracking, and A/B testing. Collaborate with internal departments, external agencies, and local stakeholders to deliver integrated marketing plans, manage partnerships, and present regular performance and ROI insights to senior leadership, while supporting delivery of production projects.

Location: Riyadh

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and execute the destination marketing strategy, setting KPIs and performance targets aligned to tourism and business goals.
•Lead cross-functional destination marketing teams and coordinate with internal stakeholders to deliver integrated campaigns that drive visitation.
•Oversee targeted digital campaigns (paid media, influencer marketing, social media) with heavy focus on data analysis, ROI tracking, and optimization via A/B testing and segmentation.
•Ensure consistent brand messaging across digital and offline channels and enhance destination marketing programs to stand out in the tourism market.
•Manage marketing budget and lead team development while providing regular reporting and presentations on performance, effectiveness, and ROI to senior leadership.

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree preferred).
•Minimum 15 years of experience in marketing with substantial expertise in the travel and tourism sector.
•At least 15 years in team leadership, with a track record of managing teams and agency relationships.
•Strong analytical skills and experience using marketing analytics tools.
•Strong background in brand management and integrated marketing communications (including SEO, SEM, social media, email marketing, and paid media).

Experience:15+ yearsTravel and tourismDestination managementDestination brandingPerformance marketing

Education:Bachelor's in Marketing, Communications, Business

Skills:Strategic thinkingData-driven decision makingCommunicationLeadershipProject management

Tech Stack:Google AnalyticsTableauA/B testingSEOSEMSocial mediaEmail marketingPaid mediaInfluencer marketing

Company Brief

Red Sea Global

Red Sea Global (RSG) is a Saudi Arabian developer of large-scale regenerative tourism destinations, including The Red Sea and Amaala, focused on luxury sustainable resort development and infrastructure as part of Saudi Vision 2030.

Industry: Real Estate Development

Company Size: Enterprise (1,001+ employees)

Growth: Government & Public Sector

Headquarters: Riyadh, Saudi Arabia

Founded: 2017

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Red Sea Global

2 weeks ago

Director - Destination Marketing AMAALA (Riyadh, Al Riyadh, SA)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Riyadh

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and execute the destination marketing strategy, setting KPIs and performance targets aligned to tourism and business goals.
•Lead cross-functional destination marketing teams and coordinate with internal stakeholders to deliver integrated campaigns that drive visitation.
•Oversee targeted digital campaigns (paid media, influencer marketing, social media) with heavy focus on data analysis, ROI tracking, and optimization via A/B testing and segmentation.
•Ensure consistent brand messaging across digital and offline channels and enhance destination marketing programs to stand out in the tourism market.
•Manage marketing budget and lead team development while providing regular reporting and presentations on performance, effectiveness, and ROI to senior leadership.

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree preferred).
•Minimum 15 years of experience in marketing with substantial expertise in the travel and tourism sector.
•At least 15 years in team leadership, with a track record of managing teams and agency relationships.
•Strong analytical skills and experience using marketing analytics tools.
•Strong background in brand management and integrated marketing communications (including SEO, SEM, social media, email marketing, and paid media).

Experience:15+ yearsTravel and tourismDestination managementDestination brandingPerformance marketing

Education:Bachelor's in Marketing, Communications, Business

Skills:Strategic thinkingData-driven decision makingCommunicationLeadershipProject management

Tech Stack:Google AnalyticsTableauA/B testingSEOSEMSocial mediaEmail marketingPaid mediaInfluencer marketing

Company Brief

Red Sea Global

Industry: Real Estate Development

Company Size: Enterprise (1,001+ employees)

Growth: Government & Public Sector

Headquarters: Riyadh, Saudi Arabia

Founded: 2017

Glassdoor: 3.8

Website LinkedIn Glassdoor