Senior Paid Social Strategist (Remote Canada)

Directive
Ottawa, Toronto, Vancouver, Montreal, Calgary, Canada
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 2+ yearsSkills: ["Communication","Problem-solving","Teamwork","Time management","Client management"]

Senior Paid Social Strategist responsible for leading a portfolio of social media campaigns for mid-market and enterprise clients, with a focus on LinkedIn and other platforms. You’ll build quarterly strategies, manage budgets, coordinate with clients and vendors, and drive cross-sell opportunities while optimizing campaigns for ROI in a remote, Canada-based setting.

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Directive
Directive
5 months ago

Senior Paid Social Strategist (Remote Canada)

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Last checked: 14 hours agoStatus: Live

Job Summary

Senior Paid Social Strategist responsible for leading a portfolio of social media campaigns for mid-market and enterprise clients, with a focus on LinkedIn and other platforms. You’ll build quarterly strategies, manage budgets, coordinate with clients and vendors, and drive cross-sell opportunities while optimizing campaigns for ROI in a remote, Canada-based setting.
Location: Ottawa, Toronto, Vancouver, Montreal, Calgary, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Oversee and lead a collection of social media accounts for mid-market and enterprise clients
  • •Provide direct support to client contacts and coordinate with vendors/partners to align tasks and improve performance
  • •Develop and present quarterly social strategies and ensure budgets for paid media campaigns are created, maintained, and optimized
  • •Understand client positioning and value propositions to inform campaign direction and lead routing within CRM
  • •Collaborate with the Associate Director to ensure internal and client goals are achieved and drive cross-sells and referrals
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kPaid Leave

Key Requirements

  • •2+ years experience at a performance/digital marketing agency with hands-on experience supporting B2B clients
  • •Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
  • •Experience with LinkedIn ad units such as conversation ads, document ads, and CTV
  • •Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense
  • •Ability to analyze campaign performance using Google Analytics/GA4/Excel and optimize campaigns
Experience:2+ yearsDigital marketingB2BLinkedIn Ads
Skills:CommunicationProblem-solvingTeamworkTime managementClient management
Languages:English
Tech Stack:LinkedIn Campaign ManagerZoomInfo6SenseGoogle AnalyticsGA4ExcelCRM

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor